I'M ZOE, nice to e-meet you 👋
I help mindful business owners craft meaningful connections that result in manageable growth for their brand. I'm passionate about pulling brands and influencers together for intentional partnerships and strategic collaborations.
I've worked within influencer marketing for the past three years and I've seen it all. Big budgets, no budget, fussy fees, brilliant blogger collabs - the works. That said, I noticed the more influencer outreach gets picked up by brands, the less meaning those collaborations have. I want to change the way influencers and businesses work together. Learn more about my mission here →
O keep reading to learn more about me, my story, and why living a purposeful life means so much to me...
Growing up, I was constantly surrounded by business-minded family and I developed a major entrepreneurial streak. From in-house tuck shops to selling board games off on eBay, I would start small "businesses" at home after school and print out posters to put up around the house. How did my parents put up with me? 🙈
This entrepreneurial streak sort of died down the more I was told I was too 'bossy' or 'geeky'. So, I found confidence in theatre clubs + classes and took to the directorial roles - of course 😉 Sure, I took Business Studies classes but the more I got involved in the arts, the more I realised how much more I wanted to learn about it.
Next thing you know, I'm studying Arts + Events Management at university and found my true calling: marketing. I took modules in creative entrepreneurship, arts strategy, business planning, and *shudders* risk assessments but nothing fuelled my fire like a good social media campaign 🙌 I'd finally realised what I wanted to work towards in life when the unthinkable happened.
I lost my mother and my aunt (my mum's sister) within 18 months of each other. After suffering through what felt like the worst time of my life, I came out the other end with a huge shift in perspective.
Things that were once extremely important to me suddenly seemed minuscule and "major problems" in my life weren't actually problems at all. I began to realise how lucky I am in comparison to most and I started to focus on becoming more mindful of myself and others and practicing gratefulness instead of focusing on the negativity around me 😌
I left university on a Friday and by Monday I was in London where I'd landed my dream job at a digital marketing agency for major film studios.
A few weeks into my job, I realised that there was a huge lack in blogger and influencer collaborations for each film campaign. I made it my personal mission to up the agency's influencer game and build up a network of bloggers + YouTubers to work with.
In the end, I became the go-to influencer gal 😎 I was arranging meetings with management agencies, working with big-name influencers, and heading up a super-mega-awesome online database of authorities across various niches. I was the first person to talk to about an influencer idea and I played a key role in the development of this side of the agency.
Because of my difference in perspective to most, I found my job to be an extremely difficult environment to be in. Like most agencies, there was a fair amount of office politics and unnecessary bullshitting to clients, which went completely against my personal values 😥 I started to develop a social anxiety and client meetings became a living hell. I constantly felt rushed around and stressed to the point of exhaustion that I wasn't thinking clearly or doing my job to the best of my ability.
I felt enough was enough. I made the move back to sunny Suffolk and started to work for myself. I felt a giant weight had been lifted off my shoulders. Suddenly, I was in control of my own happiness - I could put my values first and say "no" to bullshit. Though the solopreneur life can be tough at times, I slowly began to gain my confidence back and battle my social anxiety with the help of friends, family, and online business besties ✊
Now? I've been working within influencer marketing for nearly 3 years, building up connections with influencers and their agents. I also have the rare experience of seeing projects from brand's perspective as well as the influencer, having worked with brands myself.
I'm working towards changing the way influencers and brands work together one client at a time. Could you be next? Click here to learn more about my services →
Okay, now the serious part is over, I can tell you some fun facts about yours truly. How many of these do you recognise within yourself? 🙋
- I have a one year old pupper, Nala, who is just the goofiest damn dog you'll ever meet
- I'm a HUGE Harry Potter fan (did you catch the lightning bolt in my logo?) 🤓
- I'll take a Grande Caramel Macchiato over a green smoothie any day of the week
- I'm super organised - like, to the point where it's almost a bit too much
- I'm a big film + TV nerd. I have two 500 slot DVD wallets FULL of movies and boxsets. They're indexed and in genre order, of course!
- My favourite film is The Social Network - super fitting, right?
- I'm a Ravenclaw but I'm not bias to other Hogwarts houses at all. Not even Slytherins.
- I love a good board game (Talisman, anyone?) but I'm not hugely competitive
- I can't eat bananas without suffering from really bad stomach cramps - it's not very aPEELing 😉
- I love puns