stand out amongst the black Friday noise
If the idea of selling your offerings over Black Friday fills you with stress and doubt, then you’re in the right place.
You’re an online business owner thinking about selling your offerings over BFCM (Black Friday/Cyber Monday) weekend. You’d love that extra injection of cash before the holiday period takes its toll on your bank account but you know how noisy it can be.
If the internet is already loud, then BFCM is the fireworks of the online world.
In order to stand above the noise, there can be pressure to do 101 things: Facebook ads, gift guides, blog posts, etc. Anything and everything to increase the chance of you getting sales over Black Friday.
These tools can work well but, in my opinion, the most powerful marketing tool you can harness is word of mouth.
In other words: if you want to be the brightest firework at the show, you don’t need to be the loudest, you just need people in the crowd to point you out to their friends.
This is where your affiliate program comes in.
harness the power of your affiliates
Your affiliates can help you reach new audiences, build trust around your brand, and increase warm leads to your website. They’ll help you make sales you wouldn’t have made otherwise!
Over BFCM weekend, your affiliates are your BFFs.
You don’t need me to tell you how great they can be - if you’re here, you likely have an affiliate program already. That said, you’re not exactly sure how to get them involved in this year’s sale and you’re a little doubtful that they will participate at all.
Everyone is super busy over the holidays - your affiliates included - which is exactly why you need to make it a no-brainer for them to promote your offerings this year.
introducing… black friday boost
Join my workshop on Thursday September 26 at 6pm BST/1pm EST/10am PST to learn my actionable strategy to work with affiliates to increase your sales over Black Friday.
in this no-pitch workshop, we’ll cover:
Ideas for your Black Friday offer. We’ll get the ball rolling by brainstorming some ideas on what you can offer for this year’s sale.
BFCM no-nos. I’ll walk through common mistakes people make with affiliates over Black Friday/Cyber Monday weekend (as well as tips on how to avoid them!)
Clicks to conversions. Discover some affiliate marketing best practices you can implement to help your affiliates increase their conversions.
What affiliates need from you. Find out exactly what you need to provide your affiliates with to help them make sales FOR you!
A done-for-you timeline. I’ll tell you what to email your affiliates and when so you’re not leaving your team in the dark about your sale.
You’ll also get a checklist to help you after the workshop so you don’t miss a beat in making sure you have everything ready for your affiliates!
this workshop will help you:
Hit your BFCM sales goal so you can have more down-time in December
Have a strong system in place that you can reuse year after year
Delight your affiliates by providing them with everything they need to promote
Reach new audiences that wouldn't have heard of you if it weren't for that one affiliates
Get an extra injection of cash before the holiday period takes its toll on your bank account
Most importantly, you’ll go from feeling stressed and doubtful about how to make your sale work with affiliates to feeling confidence and clarity in your Black Friday plan!
how it works:
Save your seat at the workshop on September 26 at 6pm BST/1pm EST/10am PST
Learn + implement my actionable affiliate strategy.
See sales roll in over Black Friday weekend!
nice to meet you!
I’m Zoe and I help online business owners increase their visibility and grow their revenue through affiliate and referral programs.
I’ve been an affiliate strategist and program manager for over three years (and two BFCM weekends) and I’ve made all the mistakes so you don’t have to!
I've seen the power of affiliate marketing work for me, my clients, and my community and I want you to be able to achieve the same success.
I’ve run my own sales where affiliates have contributed to over 50% of the overall revenue. I’ve also helped a client earn over $30k in affiliate sales over one BFCM weekend!
previously worked with…
“The main reason why I hired Zoe was because I knew if she was on the team, I could trust her to do her job strategically without me worrying whether or not we were getting results. The way she creates solutions around affiliate marketing for problems you might not even know exist is incredible!
Working with Zoe was the easiest experience because she has a colour-coded system for everything and more importantly, her colour-coded systems give a more human experience to affiliate marketing that gets massive results for her clients.”
- Haley Burkhead of The Scalability Lounge
"If you're looking for an affiliate expert, Zoe is the go-to!
Even if you already have an affiliate program like us, you'll still benefit from hiring Zoe and trust that she'll be able to see the areas to make improvements."
- Kathie of BluChic
"I'm going into a new summit and a huge launch...and I can't even TELL you how organized I feel!!
You helped to get everything organized and crystal clear with my affiliates going forward. It's definitely a huge chunk on my list that I don't need to start from scratch on!!! THANK YOU!!!!"
- Terra of Uncork Your Dork
“Zoe is so savvy and smart with all of the affiliate tech, systems, and best practices.
She's excellent at staying organized and "on top" of things, tracking everything we're doing, and making sure we're ready to go for each live webinar. She's also easy to communicate with, reliable, and always shows up with a positive, can-do attitude. I really adore working with her and so will you!”
- Jamie of The Jamie Jensen
frequently asked questions
What if I can’t make the workshop live? Will there be a replay?
There WILL be a replay available to you if you can’t make it live. The replay won’t be time-sensitive so you’ll be able to watch it at a time that suits you - you’ll even be able to rewatch it in preparation for Black Friday 2020!
Is this workshop limited to a certain number of spots?
Yes! I can only host a maximum of 100 people in this workshop but I’ll make it clear on this page (and to my email list) if we’re running out of spots.
I don’t have an affiliate program set up already. Is this workshop right for me?
Nope. This is aimed at people who have an affiliate program set up already. This workshop won’t walk you through how to get started with an affiliate program. If you’re looking for help in that area, I’d recommend my free 17-page Affiliate Program Starter Guide or my Affiliate Program Toolkit.
I have an affiliate program set up but I haven’t worked with them consistently. Is this workshop right for me?
Of course! If your program has been a little quiet, Black Friday is a great opportunity for you to reach back out and re-engage your affiliates. This workshop will teach you ways to engage your affiliates as well as providing some best practice tips you can share with them to help increase their sales.
I’m still not sure this is right for me. How can I get in touch?
No worries! I’m always pretty realistic about who my offerings are for and I want to help you make the best decision. You can drop me a DM on Instagram at @zoelinda_, email me at firstname.lastname@example.org or use the blue button on the bottom right of this page that says ‘Message Zoe’. I’ll be in touch as soon as I can!