Influencer Marketing 101: What is a 'Social Media Influencer' and How Can They Grow Your Brand?

Influencer Marketing 101: What is a 'Social Media Influencer' and How Can They Grow Your Brand?

With the rise of social media comes the rise of social media influencers. Replacing the traditional 'celebrity' figure, they have their own dedicated audiences and they are authority figures in their niche.

I've been working in influencer marketing for over 3 years and have countless experiences of working with social media influencers so this influencers are the norm in my business. BUT, I'm constantly being asked about influencers - "who are they?", "how can they help my business?", "I don't *get* it!" 

If this sound like you, have no fear. I have a series of posts on this blog all about getting started with influencers and a free email course to help get you started with your first collaboration!

Let's take it back to the foundations. In this blog post, I'll take you through exactly what a 'social media influencer' is and how they can help you grow your brand online. 🙌

7 Instagram Growth Hacks: How To Authentically Grow Your Following + Engagement on Instagram

7 Instagram Growth Hacks: How To Authentically Grow Your Following + Engagement on Instagram

Okay, hands up if you are sick of the 'follow/unfollow method', spam comments, and algorithm changes on Instagram? 🙋

I know I'm not the only one here.

I feel like everyone is in sort of a love/hate relationship with Instagram at the moment. I've seen a lot of conversations on Twitter and in Facebook groups where fellow bloggers + creative entrepreneurs are losing followers, seeing engagement rates drop, and losing all hope of doing well on Instagram.

It's definitely disheartening when you start to see a decrease in numbers. I've spoken before about how social media unfollowers are actually GOOD for you, but drops in engagement rates are something that shouldn't be ignored.

Instead of losing faith in Instagram, there are 7 things you can easily do to help boost your presence and connect with your audience on Instagram. Let's hack the system, pals! ✊

8 Surefire Ways To Increase Blog Traffic With Pinterest

8 Surefire Ways To Increase Blog Traffic With Pinterest

Overwhelming. Confusing. Pointless. 

These are just some of the things I used to think about Pinterest. I just didn't 'get' it. 

As someone who has always been naturally good at computing, marketing, and social media, it hit me hard when I realised that Pinterest had me stumped. I kept trying to use it to grow my blog and business but it wasn't working for me.

I had pretty much given up until I thought about why it wasn't working for me.

I hadn't taken the time to learn how to utilise it and implement a strategy.

I don't want you to make the same mistake as me. Pinterest is something that can be a huge referrer of traffic for your blog and is worth setting up from the get-go.

Keep reading to hear my top tips and tricks on how to promote your blog, increase your Pinterest followers, and, ultimately, increase your blog traffic with Pinterest! 📌 

11 Ways To Plan The Most Productive Week Ever

11 Ways To Plan The Most Productive Week Ever

If you know me, you’ll know I’m a sucker for productivity and organisation tips. I love being time efficient (sounds lame but it’s true) and making the most of my day. 

I know fellow bloggers and entrepreneurs have some struggles here. I definitely did when I first started. I was always wondering how I should plan my workday to get the best results!

Do you ever find yourself asking these questions?

How do I increase productivity?
How can I spend more time on what’s actually important?
How do I stay focused at work?
Which tools and products will help me keep productive?

Well, you’re in the right place, pal! 

I’m here to give you a whole fifteen tips on how to plan out your most productive week EVER. You can also grab yourself a free blog post planner if you stick around 😉