With the rise of social media comes the rise of social media influencers. Replacing the traditional 'celebrity' figure, they have their own dedicated audiences and they are authority figures in their niche.
I've been working in influencer marketing for over 3 years and have countless experiences of working with social media influencers so this influencers are the norm in my business. BUT, I'm constantly being asked about influencers - "who are they?", "how can they help my business?", "I don't *get* it!"
If this sound like you, have no fear. I have a series of posts on this blog all about getting started with influencers and a free email course to help get you started with your first collaboration!
Let's take it back to the foundations. In this blog post, I'll take you through exactly what a 'social media influencer' is and how they can help you grow your brand online. 🙌