Whether you're a beginner or experienced blogger, you've more than likely got a few social media profiles under your belt. Twitter, Instagram, Facebook, Snapchat - there are a bunch of platforms to get involved in. I've found the more profiles I have, the harder it is to keep up with everything; I start to lose focus and post low-quality content. I can't be the only one, right? I see a lot of rookie mistakes made on my daily social scrolls and wanted to share the golden rules I live by on social media to keep my profiles up to standard. There's also an awesome free social profile checklist at the bottom of this post for y'all! Who doesn't love a freebie? 🙌🏼
My first rule of social media profiles is to be accessible. You want it to be as easy as possible for your readers to find you. Therefore, it’s really important to make sure you have the same username across all your social platforms - be it Pinterest, Vine, Tumblr, or YouTube. You don’t want your readers to have to make a massive effort or go to extreme lengths to find out your Twitter handle if it’s different from your Instagram.
The trick is to say your username out loud, as if you were describing it to a friend or a reader. If your usernames were different, it would be a hassle for them to remember them all. For example, “You can find us on Twitter at @ZoeLinda_ but Instagram is @ZoeBlog and Pinterest is @BlogHelpZoe” - see, it’s hard to remember. It’s much simpler for you and your customer to say “you can find me on any social channel at @ZoeLinda_”. (Confession! 🙈 My Facebook page URL is different than everything else because @ZoeLinda_ wasn't available - these things happen)
It goes without saying that it’s really important nowadays to check if social media handles are available before deciding on the name of your blog or business. There’s nothing worse than finally coming up with a name, and starting on your logo and branding, only to find out that the social handles are taken across pretty much every platform.
Top tip: If this does happen, my simple solution is to add ‘hello’ before your brand. For example, if @Nike was taken across all platforms, Nike could use @HelloNike. Personally, this makes the username feel quite welcoming and friendly and almost invites questions from the customer.
My next rule is to be familiar. Make sure you have the same profile photo across each platform. Not only do you want your profiles to be memorable through your usernames, you want them to be recognisable. If someone is following you on Twitter and you pop up as a recommended profile to follow on Instagram, you want the user to recognise your profile photo and click that follow button straight away! Use similar cover photos on each platform too - this extra step will definitely add to the familiarity you want your followers to feel.
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Next up is to make your profiles and content bespoke for each platform. Understand how your Facebook audience may differ from your Instagram followers. Yes, you want your usernames and profile photos to be the same across all platforms but don’t make the mistake of thinking that your tweets and your Instagram captions should be exactly the same too.
Same goes for your social media bios: my Instagram bio is different to my Twitter bio (mainly because it has more emojis 💕) but also because I share different things on these channels. I’m talking to the same audience but in a different setting. It's like hanging out with your friends at a house party (Twitter), at a dinner party (Instagram) and in a nightclub (Snapchat, obvs) - you're still keep the same tone of voice, which is really important to maintaining your brand identity, but you might talk about different things - or not talk at all and just pull silly faces (I'm looking at you, Snapchat).
My next social media rule to remember is to be personable. Though your target audience is a large group of people, remember that it’s just one person reading your tweets or scrolling through your Instagram. Imagine you are speaking to that one person when you are writing your posts. Ask them how their days are. Talk to them like you're friends. You may have thousands of followers, but you shouldn't be shouting into a crowd.
Top tip: Try and reply to pretty much every comment you get on social media (this goes for blog posts too). No one is never 'too good' or 'too cool' to reply to comments and this little effort goes a long way in the eyes of your followers/customers.
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