Getting a Pinterest graphic right can mean more clicks, more repins (or "saves" as they are now), more pageviews, more readers, and more sales! Are you doing everything you can to make sure your Pinterest graphics "wow" your audience? Keep reading to find out! 📌
Keep it attractive
Pinners scroll through hundreds of pins every day. How can you make your pin stand out?
Firstly, you can use your brand colours and fonts to make sure your pins reflect your brand identity. You want your audience to be able to spot your Pinterest graphics from a mile away - that's all down to maintaining your branding.
Secondly, try to use imagery where appropriate to add more depth to the image. I try to use a range of stock photography that fit in with my brand. You can find stock photos to use for free on the below sites:
Top tip: It's important to note that Pinterest images without faces receive more 23% more engagement [source] - so you may want to avoid faces on your graphics if you can!
Thirdly, try to keep the name of your blog post the key focus of the graphic. After all, isn't that what you're attracting your audience towards?
This is a little more to do with your blog post content rather than your graphic but I'm a great believer in keeping blog content informational as opposed to a personal narrative. Writing about '10 Things To Do For Free In London' will resonate much more for your readers than a post diarising your day in London.
Top tip: When brainstorming blog post ideas, try to think about what will provide the most value for your audience. If you come up with an idea, think to yourself "will my readers care about this?" and you'll be able to filter out all the fluff and create only strong, creative content that is beneficial to your audience.
Entice your audience
Pinterest users are terrible for liking or repinning a pin and not clicking on it. You need to work a little harder to entice your audience to actually click on your pin to get the engagement on your blog post. One of the best ways to do this is to kinda bribe Pinterest users with a content upgrade. If your blog has a content upgrade (workbook, worksheet, e-book, checklist, etc), show it off on your Pinterest graphic!
Top tip: Add screenshots as proof that you will be providing extra value for your readers. Personally, I'm much more likely to click on a pin with screenshots of the content upgrade than without.
Adding a call to action (CTA) on your Pinterest graphic and pin description will also help encourage users to click on your pin. A little extra work goes a long way on Pinterest!
Make it keyword rich
Add keywords onto your Pinterest graphic to make it stand out to those who are looking for resources in your niche. Also, incorporate keywords into your pin description to ensure your pin is showing up when your topic is being searched for.
Top tip: Use Pinterest's search function to find the best keywords for your pin. If you search what your blog post topic is about on Pinterest, a whole host of other keywords will appear underneath the search bar.
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