Overwhelming. Confusing. Pointless.
These are just some of the things I used to think about Pinterest. I just didn't 'get' it.
As someone who has always been naturally good at computing, marketing, and social media, it hit me hard when I realised that Pinterest had me stumped. I kept trying to use it to grow my blog and business but it wasn't working for me.
I had pretty much given up until I thought about why it wasn't working for me.
I hadn't taken the time to learn how to utilise it and implement a strategy.
I don't want you to make the same mistake as me. Pinterest is something that can be a huge referrer of traffic for your blog and is worth setting up from the get-go.
Keep reading to hear my top tips and tricks on how to promote your blog, increase your Pinterest followers, and, ultimately, increase your blog traffic with Pinterest! 📌
Disclaimer: There are some affiliate links below, but these are all products I highly recommend. I won’t recommend anything on my blog that I haven’t verified and/or personally used.
1 | SET UP A BUSINESS ACCOUNT
Whether you're in business or not, you're going to want to set-up your Pinterest profile as a business account.
This is really simple to do but will give you access to really important analytics such as your most popular boards, pin impressions, and audience demographics.
It may not seem like a necessity right now, but it will make using Pinterest a whole lot easier when you have it set up.
You'll be able to understand what content your followers are most engaged with, what boards are worth putting more effort into, and how many clicks to your website you are getting.
2 | DO YOUR KEYWORD RESEARCH
I'll get onto your profile set-up in a minute but you need to undertake some keyword research first.
"Why's that, Zoe?"
Well, faceless person on the internet, let me tell you something.
Pinterest is not a social media platform. It is a search engine.
Pinterest, and it’s algorithms, work the same way as Google does. If you search for a topic on Google, you are going to see the best results for that topic. It’s the same on Pinterest. If you’re searching for ‘wedding reception ideas’, you’re going to see the best pins first.
You need to treat your Pinterest account like you do with your blog posts and SEO the heck out of it!
Related post: 5 Super Simple SEO Tips For Bloggers
You can use Pinterest's search function to find relevant keywords in your niche. Learn how to do this in my FREE guide to Pinterest keywords!
Download your FREE Pinterest Keywords Guide
Sign up here to grab your free e-book!
3 | ADD KEYWORDS INTO YOUR PINTEREST NAME
Once you've got a set of keywords relevant to your niche, you're going to want to add some of them into your Pinterest profile name.
Choose one or two keywords that your audience might be searching for on Pinterest to add into your name and you’ll find yourself popping up more in search results!
Here’s a screengrab of my profile on Pinterest:
If someone searches for ‘social media strategy’ or ‘influencer marketing’, there’s a chance my account will pop up!
Top tip: Your profile name is what shows up in someone’s notifications when you interact with their account. This is a chance for you to quickly tell them who you are! For example, my Pinterest name says exactly what I do. If I follow someone that needs social media help, they might see my profile name and think “Hey! That’s exactly what I need right now!” Make sure you get your name right!
Here are some examples of great profile names from fellow bloggers:
4 | FOCUS YOUR BIO ON YOUR IDEAL READER
Too many times I've seen Pinterest bios that are something like the below:
Zoe. 24. Hot chocolate lover. Lives in the countryside.
They honestly make me think "so what?"
Why should I follow you? What do you pin that will make me want to follow you? How are you going to help me?
These are questions you need to answer in your bio in order to get traffic from Pinterest.
If you're struggling with writing your Pinterest bio, simply fill in the blanks below!
I help [insert ideal audience] to [insert their goal/pain point] through [insert how you help them].
This simple sentence can work over hundred of blogging niches. For example:
- I help new vegans settle into their new lifestyle through simple but effective meal planning and recipes.
- I help personal trainers build an online presence through Facebook Ads training.
- I help college students master productivity through free courses and online workshops.
This small change to your Pinterest profile will dramatically help increase the number of followers you get on your account.
If you need more help defining your blogging niche, read Melyssa's post here.
5 | PIN WHAT YOUR IDEAL READER WANTS TO SEE
Okay, okay. We all have our 'Dream Home', 'Wedding' and 'Oreo Cookie' boards. (Just me on that last one? 🙈)
But any boards that aren't relevant to your blog topic (or interesting to your readers) should remain secret.
If you're a food blogger, pins about makeup and hair styles aren't going to be helpful to your ideal audience. You don't have to delete these boards! Just keep them secret for now and you can keep pinning to them for your own personal use.
Have a look at your current Pinterest board situation and ask yourself these questions:
- Are there any boards that aren't relevant to your blog?
- Are there any boards that could be merged or separated into multiple boards?
- Are there any topics you write about on your blog that aren't represented on your Pinterest account?
- Are there any topics your ideal audience are interested in that you DON'T write about on your blog? Could you create a board for these?
That last point might seem contradictory but it makes sense.
For example, I don't write about home decor on my blog, but my most popular Pinterest board is my 'Home Office Inspiration' board. This is because my ideal audience are female bloggers + entrepreneurs - most of whom have home offices!
6 | CREATE PINS FOR YOUR BLOG POSTS
I nearly forgot about this point but it's so important!
If you want to grow your blog traffic using Pinterest, you NEED to have Pinnable blog post graphics for each of your blog posts.
If you're not sure what a great Pinterest graphic should look like, take a look at my little infographic below:
7 | PIN THESE TO GROUP BOARDS
Once you've created awesome blog post graphics for your content, you're going to want to pin them onto group boards.
Group boards are great because they usually will have more followers than you and when you pin to that board, you are exposing your blog to a whole new audience of potential readers and followers!
If you're part of some group boards already, make sure to pin your blog post content to them stat!
If you're not a part of any group boards just yet, here's a few ways to find the best ones to join:
- Simply Google 'Pinterest group boards for [insert blog niche here]' and you could find some blog post round-ups and recommendations
- Look through the Pinterest profiles of prominent bloggers in your niche - you will probably find that these bloggers will be a part of lots of group boards that are also relevant to you. (Side-note: If you're in the blogging, social media or business niche, you might want to have a little nosey at my account!)
- Search for keywords on PinGroupie.com - though, I've found that recently this content is a little out of date
- You can also search directly on Pinterest but Pinterest doesn't make it easy to know which boards are group boards and which ones aren't.
7 | SET UP BOARDBOOSTER
Pinterest is such a powerful tool for increasing your blog traffic. When using it right, you can make Pinterest your number one source of traffic to your blog with such little effort. “How?” I hear you ask.
Well, my friend, there’s a little tool called BoardBooster – and it will rock your world.
Looping on BoardBooster
This means all the pins you’ve already saved to your boards don’t sit there gathering dust, instead, they gradually get repinned to your boards again. It’s great – you’re constantly pinning content without having to actually pin!
With BoardBooster, I have my boards looping over 70 pins a day. I literally get repins and likes in my sleep and always wake up to hundreds of notifications. It’s lazy but effective!
Once you’ve signed up for a BoardBooster account, Looping is the first feature you want to set up. Head to Pinning Tools > Looping to get started.
Click the ‘Add Boards’ button and select which of your boards you want to loop pins on. Choose the boards that have the most pins and that are the most relevant to your audience.
Here’s a behind the scenes look of my BoardBooster account:
Along with scheduling pins to post onto my Group Boards, BoardBooster ends up pinning nearly 150 pins for me per day.
Because of this, my Pinterest account has grown from 40 to over 4,100 followers in the past year! Crazy!
8 | IMPLEMENT A STRATEGY
So, I want to express that I didn't just wake up one day and suddenly know all there is to know about Pinterest. (Duh!)
I took Melyssa Griffin's e-course Pinfinite Growth in May 2016 and it has done WONDERS for my blog traffic and business growth.
I took the time to learn a killer Pinterest strategy from an expert and that education has allowed me to write helpful posts like this as well as offer Pinterest strategy services to my clients!
Without implementing this Pinterest strategy, I wouldn't be able to say that I've achieved all of this:
- I've grown my Pinterest following from 45 unengaged followers to over 4,100 dedicated Pinners in my tribe!
- Pinfinite Growth has played a huge part in helping me reach over 200,000 Pinterest users each month
- I used to pin irregularly and whenever I remembered/could be bothered - now I can sit back and know that I am pinning over 130 pins per day without doing anything thanks to Melyssa's introduction to BoardBooster
- Since enrolling in Pinfinite Growth, my repin/save rate has increased by over 2,180% - that's just crazy talk
- Pinterest is now my #1 referrer of blog traffic bringing in over 50% of my readership
- Before taking Pinfinite Growth, my monthly pageviews were hitting around the 1,500 to 2,000 mark. Now? My blog is getting just under 10,000 pageviews per month. That's a BIG difference for someone just starting their blog!
If you don't have a strategy for your Pinterest yet, shaaaaame on you!
Don't let your Pinterest gather dust - turn it into your blog's secret weapon! Enroll in Pinfinite Growth now!
P.S. You can also sign-up for Melyssa's webinar - 3 Essential Pinterest Strategies That Will Rapidly Grow Your Traffic + Email List (No Matter Which Niche You’re In!)
In this webinar, you'll learn:
- Why Pinterest is NOT a social media platform (and what that means for your strategy).
- How to craft content that CONVERTS on Pinterest (so that you can effortlessly drive heaps of new visitors to your blog).
- How Pinterest helped Melyssa grow to 300,000 monthly pageviews and 75,000 subscribers!
Phew! I hope you've learnt some ways to use Pinterest to promote your blog and increase your blog traffic.
What's the biggest thing you've learnt from this blog post and what are you going to do to up your Pinterest game now? Let me know in the comments, folks!
Download your FREE Pinterest Keywords Guide
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