Why Your Instagram Account Needs A Theme (+ Free Email Course To Help You Find Yours)

With Instagram being such a visual platform, it’s no surprise that accounts with themes do so well. Not only does it set a great first impression for a first-time visitor to your profile, having an Instagram theme makes sure that your branding is recognisable in each of your photos that show up in the feed.

I used to be so against the idea of having an Instagram theme. It seemed so unnecessary to me and like such a waste of time and effort. Oh how wrong I was! The more I started to take my blog and biz seriously, the more I hated the first impression my Instagram was giving. It wasn’t consistent with my feed - it was just a collection of badly taken food snaps and selfies. #NotCool

Once I took the time to sit down and figure out what my account was all about, and the purpose of it, I started to focus on finding my theme and I’m so happy with the result. To illustrate my happiness, here are some embarrassing before and after shots of my Instagram account:

I’m cringing over my account before my theme was a complete mess! How could I expect anybody to follow me when they didn’t know what to expect from me next?

They take time. They take effort. But I’ve got 4 reasons you need an Instagram account to help grow your blog’s brand.

Why Your Instagram Needs A Theme PLUS Free 5 Day Email Course To Help Your Find Your Theme | Zoe Linda

You can give a great first impression

On Instagram, first impressions are everything

You want someone to click on your profile for the first time and think to themselves “wow, this looks awesome!” You want new visitors to be hitting that follow button instantaneously. You want your followers to know exactly what you’re all about within a split second of viewing your profile. Having a theme can do all of this for you.

If you have defined your purpose and honed in on your target audience, you can really get to grips with the type of content you should be posting on your Instagram account to create a great first impression for potential new followers. You want to attract your target audience into following by utilising your theme and creating an account that speaks to them.

Your audience will know what to expect

People like to know what they are signing up for. I rarely follow an Instagram account without a strong theme because I don’t know what will end up on my feed. If I’m looking to fill my feed with food snaps or luscious outfits, I would find and follow accounts that focus on those specific things. I wouldn’t follow somebody who has posted a lot of random photos and pray that they will one day post some foodtography. Would you?

Having a strong Instagram theme tells your target audience exactly what they can expect from you in the future and, chances are, they will like what they see!

Your account will be on-brand

A great first impression is important, but it means nothing if the impression doesn’t reflect your blog’s branding. There’s no point creating a theme with a calm vibe if your account is for an excitable events blog! You need to make sure your blog’s branding is obvious from your Instagram theme. 

Keep your photos on brand by using the same:

  • Colours - stick to ¾ colours maximum
  • Fonts - if you use text on your images, use the same ⅔ fonts
  • Backgrounds - all white? Patterned? Colourful? Keep your backgrounds coherent to stay on-brand
  • Props - if you use a set number of props in different ways, your followers will be able to hand pick your photos from everyone else’s in their feed

Your photos will really stand out in your follower’s Instagram feeds. They will be able to recognise your posts and branding easily!

You will have a consistent account

Once you’ve sorted out your branding and first impression, you need to stick at it. The hardest part of finding a theme is sticking with it - believe me, I know how hard it is! 

It may be tempting to post something that doesn’t quite fit into your theme - don’t. This one post will stick out like a sore thumb and may even lose you followers. If you go to a rock concert, you wouldn’t expect to hear a church choir sing - give your followers what they signed up for!

If you take the time and effort to keep your theme consistent, the payoff will be invaluable. 

Now, time for the good part - examples! These accounts all have their themes down to a T. You know what you’re getting and you can’t help but love it!

So, how do you create a theme?

I've got just the thing for you! Click here to sign up to my free email course to define your Instagram theme in 5 days! 

With #FindYourTheme, you will:

  • determine your audience + where they hang out on Instagram
  • define the purpose of your Instagram account
  • brainstorm new content for your feed
  • choose a bespoke colour palette for your profile
  • decide on props + backgrounds for your photos
  • set a tone of voice for your Instagram captions

I'm really proud of this free e-course so I hope it will be helpful for you too! Don't forget to sign up here or use the form below!

Want an envy-inducing theme?


Sign up to #FindYourTheme in 5 days with my FREE email course!

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Zoe Linda

United Kingdom

Zoe is a sci-fi, fantasy, contemporary book nerd that happens to own and run Bookshelf Journey. Her favourite books of all time are the Harry Potter series (duh) along with The Catcher In The Rye and Gone Girl. John Green is her spirit animal and Hogwarts is her home.