You've got a first class product or service.
You are an entrepreneurial QUEEN (or King, it's all good)! 👑✨
You deserve to make #AllTheMoney and see your sales explode whilst you sleep.
You're ready to have the freedom to do what you want, whenever you want and start building your empire!
The path to get there is much simpler than creating a heck load of social media ads and blogging your little heart out with your fingers crossed, waiting for someone to hit that 'purchase' button.
Did you know consumers are much more likely to buy from you if someone they know, list & trust recommended your brand to them?
But word of mouth is super hard to generate on your own, right? Wrong.
You can strategically create word of mouth yourself through a little strategy called influencer marketing.
If you haven't heard of influencer marketing or you have no idea what it is, you might want to catch up on some of my recent blog posts! 👇
- What a social media influencer actually IS and how they can help your biz
- The 5 rookie mistakes all businesses make when working with influencers
- 8 ways influencer marketing can help your business grow
- The criteria every influencer you work with NEEDS to meet
All caught up? Great. Now let's get onto the good stuff.
Step 1: Discover the purpose of your collaboration
You want to understand the reason behind a collaboration with your influencer. Do you want to increase your sales or do you want to grow your tribe? The purpose of your campaign will affect what collaborations you want to pursue.
For example, if you are looking to increase traffic to your website, Instagram might not be the best option seeing as you can't include links in captions. Whilst if you want to grow your social media following, Instagrammers are your new BFFs!
Step 2: Find bloggers/YouTubers/Instagrammers/etc within your niche
If you're sitting there thinking "there aren't any influencers in my niche" - you're wrong, pal.
I know I sound like a broken record but there really are influencers in EVERY niche. Whatever your niche, there are always authority figures online that are a perfect fit for your brand.
They might not have millions of followers but they do have loyal and engaged audiences that align with your ideal customers.
You just need to FIND them, and that's something Influencer Marketing Masterclass really delves into.
I like to use social media to find influencers - Instagram, in particular, is an amazing resource for finding people to collaborate with. Instagram hashtags are so specific and individual to each niche.
If you follow my guide on how to find the perfect hashtags for your brand, then peruse the 'Top Posts' section in each tag, you'll find some great influencers for potential collaborations!
Step 3: Approach your chosen influencers
So, you've got a few influencers you like the look of, but you need to do a bit of interacting with them on social media before reaching out to them. Once you've 'warmed up' the connection a little bit, it's time to craft an initial pitch email.
It's important to keep your first email short, sweet and to the point. You don't want to fill your email with tonnes of information and overwhelm the person at the other end of your information overload!
Keep the opportunity exciting but enticing!
If you're worried about exactly what you'd say, Influencer Marketing Masterclass provides you with my personal email templates and swipe files! Handy, huh?
Step 4: Sign an agreement
I can't stress the importance of this step.
Having an agreement between you and the influencer makes everything crystal clear. You want to tell them what you expect of them, and what they can expect of you.
Explain, in detail, what you want from the collaboration, what your timeline is, what your budget is, and that you want to give approval of their content before posting.
This is a crucial step that many small business owners skip over. If you miss this step, you might find yourself with money wasted and your relationship with the influencer left on a bad note. You have nothing to lose by crafting a strong agreement, but you have a lot to lose if you don't!
Step 5: Measure your collaboration
By this time, your collaboration (blog post, YouTube video, tweet, etc) will have gone LIVE! Woohoo! But the work's not over yet.
You need to monitor and measure your collaboration to work out your return on investment (ROI). If you sent your influencer a tracked link (i.e. a bit.ly link) you will be able to measure the number of clicks it received and work out your cost per click.
If you were aiming to grow your social media following, you can track the number of followers your account increases by 24 hours after the collaboration has gone live.
It's super important to measure the campaign to see if the influencer is providing you with the right results and also to compare the engagement of your sponsored content with the influencer's usual repertoire of content.
Learn how to do all of the above with my new FREE mini-course; Clever Collaborations 🎉
If this marketing strategy seems right up your street, you'll want to take a look at my brand new free mini-course; Clever Collaborations! In this course, you'll learn how to find and approach influencers within your niche to get your biz out of the shadows and into the eyes of your ideal audience.
You're ready, gal!
You're ready to see your sales & bookings sky rocket. Your ideal audience will be seeing your brand being recommended by their favourite influencers - of course they're going to want to purchase from you!
You're ready to get an influx of new clients and customers rushing to your site. No more hiding in the shadows! You'll be saying "hello" to a brand new and loyal audience who want to hear more about your business.
You're ready to have the freedom to do what you want, when you want. Let's be honest, isn't that a huge reason why you started your own business in the first place? Let's get you to where you want to be!
You're ready to be miles ahead of your competitors. Most of your competitors probably haven't even HEARD of influencer marketing, let alone be taking steps to learn about it and put it into action.
This FREE mini-course will show you how to:
✨ hone in on the purpose of your collaboration
👯 define your target audience
🔍 find influencers within your niche
💌 approach them with a killer pitch email and great first impression
📄 learn how to write strong agreements
💰 get savvy on negotiating fees and setting a budget