Influencer Marketing

5 Rookie Influencer Marketing Mistakes To Avoid

5 Rookie Influencer Marketing Mistakes To Avoid

I have encountered influencer marketing from all angles. I have been on the side of the brand (from very large to very small) working with influencers to promote their products. I have witnessed many a Facebook group post in blogging communities asking for help and advice regarding sponsored opportunities. And I have been approached as an influencer to talk about certain things on my blog.

Though I have had many experiences in influencer marketing, I have noticed that brands and business owners are making the same 5 rookie mistakes over and over again.

We've talked about who influencers are and how they can help your biz - now it's time to talk about what NOT to do! 

Keep reading to get ahead of the game, stand out from the crowd, and wow the influencers you work with! 🙌

How To Create An Influencer Marketing Strategy For Your Online Business

How To Create An Influencer Marketing Strategy For Your Online Business

Influencer marketing (or ‘strategic word of mouth’ as I like to call it) has grown and grown and grown over the past few years - the stats don’t lie. However, I still think there’s a huge chunk of small and online business owners that aren’t utilising this strategy - or ANY outreach-focused strategy for that matter.

If you’ve clicked on this post, you’re probably *thinking* about creating an influencer marketing strategy for your business this year. Or maybe you’re wondering what ‘influencer marketing’ is all about, or why you should even bother adding it to your to-do list that’s already as long as your frickin’ arm.

I’m not about to tell you that outreach is an essential step on the path of growing your business. I’m all about influencer marketing, affiliate marketing, and guest posting, but I’m also about honesty and sometimes this isn’t the best fit strategy for everyone.

That said, if you’re here and reading this post, you may find a way of tweaking and tailoring my information to create a customised influencer marketing strategy that works for you!

Keep reading to learn:

  • 🤔 What I mean by ‘influencer marketing’
  • 💎 Why an influencer marketing strategy could be a game-changer for your business
  • 📝 How to create an actionable strategy for the next 6 months
  • 💌 The resources you need to help you get started and stop procrastinating!

Plus, if you scroll to the end, you can get FREE access to my 30 minute workshop; Influencer 101!

How To Collaborate With Bloggers To Sell More Infoproducts

How To Collaborate With Bloggers To Sell More Infoproducts

Whether you want to call it ‘influencer marketing’, ‘blogger outreach’, or simply ‘collaborations’, they’re here to stay.

Influencer marketing has been one of the fastest growing marketing strategies over the past few years, but how can you make it work for your educational business?

I have a free email course for you to get started but I’ve been getting a lot of questions about how to make influencer marketing work specifically for infopreneurs and online course creators. This is a topic I don’t cover in detail in Clever Collaborations, so I decided to up and write a whole blog post dedicated to it!

In this blog post and free video training, you'll learn:

👥 the fundamentals of influencer marketing
🤔 the difference between influencer marketing and PR
🎯 how to set a goal for your campaign
⚡️ 6 simple collaboration ideas to get you started
☕️ how to warm up the connection with an influencer

Keep reading to learn how to collaborate with influencers to sell more of your educational products, including online courses and e-books. We crossover into the realm of PR a little bit here but bear with me - it’s all gravy 😉

Influencer Marketing 101: What is a 'Social Media Influencer' and How Can They Grow Your Brand?

Influencer Marketing 101: What is a 'Social Media Influencer' and How Can They Grow Your Brand?

With the rise of social media comes the rise of social media influencers. Replacing the traditional 'celebrity' figure, they have their own dedicated audiences and they are authority figures in their niche.

I've been working in influencer marketing for over 3 years and have countless experiences of working with social media influencers so this influencers are the norm in my business. BUT, I'm constantly being asked about influencers - "who are they?", "how can they help my business?", "I don't *get* it!" 

If this sound like you, have no fear. I have a series of posts on this blog all about getting started with influencers and a free email course to help get you started with your first collaboration!

Let's take it back to the foundations. In this blog post, I'll take you through exactly what a 'social media influencer' is and how they can help you grow your brand online. 🙌