I have encountered influencer marketing from all angles. I have been on the side of the brand (from very large to very small) working with influencers to promote their products. I have witnessed many a Facebook group post in blogging communities asking for help and advice regarding sponsored opportunities. And I have been approached as an influencer to talk about certain things on my blog.
Though I have had many experiences in influencer marketing, I have noticed that brands and business owners are making the same 5 rookie mistakes over and over again.
We've talked about who influencers are and how they can help your biz - now it's time to talk about what NOT to do!
Keep reading to get ahead of the game, stand out from the crowd, and wow the influencers you work with! 🙌