Strategy

How To Create An Influencer Marketing Strategy For Your Online Business

How To Create An Influencer Marketing Strategy For Your Online Business

Influencer marketing (or ‘strategic word of mouth’ as I like to call it) has grown and grown and grown over the past few years - the stats don’t lie. However, I still think there’s a huge chunk of small and online business owners that aren’t utilising this strategy - or ANY outreach-focused strategy for that matter.

If you’ve clicked on this post, you’re probably *thinking* about creating an influencer marketing strategy for your business this year. Or maybe you’re wondering what ‘influencer marketing’ is all about, or why you should even bother adding it to your to-do list that’s already as long as your frickin’ arm.

I’m not about to tell you that outreach is an essential step on the path of growing your business. I’m all about influencer marketing, affiliate marketing, and guest posting, but I’m also about honesty and sometimes this isn’t the best fit strategy for everyone.

That said, if you’re here and reading this post, you may find a way of tweaking and tailoring my information to create a customised influencer marketing strategy that works for you!

Keep reading to learn:

  • 🤔 What I mean by ‘influencer marketing’
  • 💎 Why an influencer marketing strategy could be a game-changer for your business
  • 📝 How to create an actionable strategy for the next 6 months
  • 💌 The resources you need to help you get started and stop procrastinating!

Plus, if you scroll to the end, you can get FREE access to my 30 minute workshop; Influencer 101!

How To Validate and Pre-Sell Your First Digital Product

How To Validate and Pre-Sell Your First Digital Product

When I first started my business, I was NOT prepared for what was to come. I knew I wanted to provide a service but I didn’t realise I would be stepping into a world of online courses, digital products, sales funnels, and launches.

I launched my first e-course to ZERO pre-orders or sales after 2 months of working my little socks off. Not only that but I was extremely burnt out throughout the whole course creation and launch process. I hated creating a course AND doing 101 things to market it at the same time. I’m sure I’m not the only one! 💁🏻

After watching an inspiring webinar (which are as rare as unicorns 🦄), I pulled together a strategy for my upcoming digital product launches. Using this strategy, I saved myself a lot of time and stress - not to mention that I made over $1,500 in sales without a single sales page in sight!

Keep reading to learn more about:

  • 🙈 what went wrong with my first course launch
  • 🔧 my strategy to validate + pre-sell your first digital product
  • 💰 the results of using this strategy for two product launches
  • 💎 ways you can tweak this process to fit your business