Influencer marketing (or ‘strategic word of mouth’ as I like to call it) has grown and grown and grown over the past few years - the stats don’t lie. However, I still think there’s a huge chunk of small and online business owners that aren’t utilising this strategy - or ANY outreach-focused strategy for that matter.
If you’ve clicked on this post, you’re probably *thinking* about creating an influencer marketing strategy for your business this year. Or maybe you’re wondering what ‘influencer marketing’ is all about, or why you should even bother adding it to your to-do list that’s already as long as your frickin’ arm.
I’m not about to tell you that outreach is an essential step on the path of growing your business. I’m all about influencer marketing, affiliate marketing, and guest posting, but I’m also about honesty and sometimes this isn’t the best fit strategy for everyone.
That said, if you’re here and reading this post, you may find a way of tweaking and tailoring my information to create a customised influencer marketing strategy that works for you!
Keep reading to learn:
- 🤔 What I mean by ‘influencer marketing’
- 💎 Why an influencer marketing strategy could be a game-changer for your business
- 📝 How to create an actionable strategy for the next 6 months
- 💌 The resources you need to help you get started and stop procrastinating!
Plus, if you scroll to the end, you can get FREE access to my 30 minute workshop; Influencer 101!