I LOVE working with clients. I love helping clients one-to-one and providing a unique, bespoke service for each individual I work with. Sure, it's my job (and I job I've chosen to do) but I don't want it to feel like that for my clients. I want them to feel like they are the only client in the world. Yes, I'm now singing Rihanna to myself. 🎶 There are some really simple ways to perfect your client experience and really go the extra mile to knock your customers' socks off! Let's go through them now! 🎉
Make the payment process super easy
Get off on the right foot and set a professional standard from the outset by making your invoices clear, pretty, and (most importantly) easy to pay!
I used to use PayPal invoices for everything before I realised that their fees were ridiculous and they withheld my money for long periods of time (*insert angry emoji here*). Looking around at other accountancy and invoicing softwares, I quickly found that Wave was the way to go! 🌊
As well as having lots of great features I've rambled on about before, Wave has an awesome invoicing feature - it lets clients pay via credit card on the invoice. It's honestly amazing. It means that clients can easily pay as soon as they open the invoice and I get paid sooner - it's a win:win situation!
Write a handwritten Thank You card
Who doesn't love a bit of snail mail nowadays? 🐌
Just a little bit of extra effort goes such a long way with clients and spending the time to write your clients and customers a handwritten card to say 'thank you' will really show them that you value their custom.
If you sell services, you can send a card once they've booked you to say a big 'thank you' for choosing to work with you.
On the other hand, I send my clients a card once my work has come to an end to say 'thanks' for a joyful experience of working together!
For all you product-based businesses out there, pop a handwritten note in your packages before you ship them out. This will make a pleasant surprise for your customers when they open their parcels! 💌
Always go the extra mile
Like I said, a tiny bit of effort goes a long way with clients. I always try to go above and beyond what my clients expect of me. This could mean anything from spending an extra 5 minutes on a report to doing a little additional work for no cost.
They are spending their hard earned money on your products or services - so make it worthwhile for them and make it an enjoyable experience! 💕
Here are some ideas for you to go the extra mile for your clients or customers:
- provide them with a free worksheet/checklist along with your service
- pop a discount code in your packages when sending off your products
- send a personal email to your clients/customers on their birthday
- check-in with your clients a month or so after working with them to see if they need help with anything else
- if possible, offer to take them out for lunch or a coffee to get to know them better
- if they have spent big bucks on your services, send them a personalised gift hamper!
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