How do hashtags dramatically help grow your blog or biz?
Still a little hesitant? Let me put it this way: posting hashtags on your Instagram posts is not going to hurt your brand or blog. It's only going to help you. It takes less than a minute (or less than 5 seconds with my time-saving tip, included in my hashtag guide!) and could save you hours, days, even months of searching for clients, customers, and blog readers in the long-term!
A couple of stats for ya:
- Instagram posts with at least one hashtag average 12.6% more engagement [source]
- Interactions are highest on Instagram posts with more than 11 hashtags [source]
- Personally, my engagement increased by 1275% when I started to use hashtags - that's cray!
How did they help me?
Flashback to 2015: I didn't use hashtags for my Instagram posts. I thought it would appear 'desperate' and was worried they would damage my #IGStreetCred. I would get between 10 to 20 likes per post and maybe 1 or 2 comments if I was lucky.
Fast-forward to today: Whenever I post to Instagram now, I use the full 30 hashtags in the first comment of my post (it literally takes me 2 seconds) and I get an average of 150 likes per post with around 15 comments! Now, I know these aren't MASSIVE numbers but that's a 1275% increase in engagement - and you can't fault those stats.
Hashtags have not only helped me grow my engagement and build my tribe, they have also helped grow my business! One of my biggest clients to date found me through a hashtag I used on one of my posts.