Passive Income

Is An Affiliate Program Really 'Passive Income'?

Is An Affiliate Program Really 'Passive Income'?

Unless you’ve been living under a virtual rock, you’ve probably heard of the phrase ‘passive income’.

Essentially, passive income is money that you earn without being actively involved in the process. Or as Listen Money Matters defines it ‘Passive income is money that you earn without doing much to make it.’

In the world of digital product creators, this could be anything from blogging to evergreen webinars to an online course funnel to, you guessed it, affiliate marketing!

Honestly, it’s not a phrase that I’m super fond of. ‘Passive’ implies that there’s very little work to be done and anyone who’s ever created and launched an online course knows that’s soooo not the case. 😅 Digital product creators put their blood, sweat, and tears into creating courses, e-books, templates, etc. and we spend a considerable amount of time maintaining, updating, assisting customers, and more.

I could go on about this but what I want to chat about today is if an affiliate program falls under the umbrella of ‘passive income’. 🤔

I’m not so sure, which is exactly why I wanted to avoid using this phrase in my content. However, when I read the results my latest audience survey, I realised it was a term I’m going to have to start using more.

When I asked what their goals were, my audience said - and these are direct quotes:

  • “I want to ramp up my passive income

  • “Increase passive income. That's my biggest goal.”

  • “My goal is to move more toward passive income.

  • “Make even more passive income and therefore work less”

And here’s one answer that really inspired this blog post: “earn more passive income with very little effort on my part.”

“Work less” and “very little effort” - eh? You’re telling this to an affiliate program manager who does this on a day-to-day basis 😉

So, let’s bust some myths and crack down on the reality of running an affiliate program! In this article, I’m going to talk about:

  • If running an affiliate program really is ‘passive'

  • My breakdown of daily to quarterly tasks for affiliate program managers (👈 this could be you!)

I also have a free checklist to help you get started with creating an affiliate program of you own! Don’t miss out!