8 Surefire Ways To Increase Blog Traffic With Pinterest

Overwhelming. Confusing. Pointless. 

These are just some of the things I used to think about Pinterest. I just didn't 'get' it. 

As someone who has always been naturally good at computing, marketing, and social media, it hit me hard when I realised that Pinterest had me stumped. I kept trying to use it to grow my blog and business but it wasn't working for me.

I had pretty much given up until I thought about why it wasn't working for me.

I hadn't taken the time to learn how to utilise it and implement a strategy.

I don't want you to make the same mistake as me. Pinterest is something that can be a huge referrer of traffic for your blog and is worth setting up from the get-go.

Keep reading to hear my top tips and tricks on how to promote your blog, increase your Pinterest followers, and, ultimately, increase your blog traffic with Pinterest! 📌 

8 Surefire Ways To Increase Blog Traffic With Pinterest | Pinterest can be such a tricky beast to master but it can be an unrivalled source of traffic to your blog. Click through to learn how to promote your blog, increase your Pinterest followers, and ultimately increase your blog traffic with Pinterest! This guide is prefect for new and seasoned bloggers as well as online entrepreneurs who want to learn more about social media marketing!

Disclaimer: There are some affiliate links below, but these are all products I highly recommend. I won’t recommend anything on my blog that I haven’t verified and/or personally used.


1 | SET UP A BUSINESS ACCOUNT

Whether you're in business or not, you're going to want to set-up your Pinterest profile as a business account.

This is really simple to do but will give you access to really important analytics such as your most popular boards, pin impressions, and audience demographics.

It may not seem like a necessity right now, but it will make using Pinterest a whole lot easier when you have it set up.

You'll be able to understand what content your followers are most engaged with, what boards are worth putting more effort into, and how many clicks to your website you are getting.

If you don't already have a Pinterest account, you can get a Business Account set up right here by clicking the big red 'Join Now' button.

If you already have a Pinterest account, just head here and click the 'Convert Now' button.


2 | DO YOUR KEYWORD RESEARCH

I'll get onto your profile set-up in a minute but you need to undertake some keyword research first. 

"Why's that, Zoe?"

Well, faceless person on the internet, let me tell you something.

Pinterest is not a social media platform. It is a search engine.

Pinterest, and it’s algorithms, work the same way as Google does. If you search for a topic on Google, you are going to see the best results for that topic. It’s the same on Pinterest. If you’re searching for ‘wedding reception ideas’, you’re going to see the best pins first.

You need to treat your Pinterest account like you do with your blog posts and SEO the heck out of it! 

Related post: 5 Super Simple SEO Tips For Bloggers

You can use Pinterest's search function to find relevant keywords in your niche. Learn how to do this in my FREE guide to Pinterest keywords!

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3 | ADD KEYWORDS INTO YOUR PINTEREST NAME

Once you've got a set of keywords relevant to your niche, you're going to want to add some of them into your Pinterest profile name.

Choose one or two keywords that your audience might be searching for on Pinterest to add into your name and you’ll find yourself popping up more in search results!

Here’s a screengrab of my profile on Pinterest:

If someone searches for ‘social media strategy’ or ‘influencer marketing’, there’s a chance my account will pop up!

Top tip: Your profile name is what shows up in someone’s notifications when you interact with their account. This is a chance for you to quickly tell them who you are! For example, my Pinterest name says exactly what I do. If I follow someone that needs social media help, they might see my profile name and think “Hey! That’s exactly what I need right now!” Make sure you get your name right!

Here are some examples of great profile names from fellow bloggers:


4 | FOCUS YOUR BIO ON YOUR IDEAL READER

Too many times I've seen Pinterest bios that are something like the below:

Zoe. 24. Hot chocolate lover. Lives in the countryside.

They honestly make me think "so what?"

So what?

Why should I follow you? What do you pin that will make me want to follow you? How are you going to help me? 

These are questions you need to answer in your bio in order to get traffic from Pinterest.

If you're struggling with writing your Pinterest bio, simply fill in the blanks below!

I help [insert ideal audience] to [insert their goal/pain point] through [insert how you help them].

This simple sentence can work over hundred of blogging niches. For example:

  • I help new vegans settle into their new lifestyle through simple but effective meal planning and recipes.
  • I help personal trainers build an online presence through Facebook Ads training.
  • I help college students master productivity through free courses and online workshops.

This small change to your Pinterest profile will dramatically help increase the number of followers you get on your account. 

If you need more help defining your blogging niche, read Melyssa's post here.


5 | PIN WHAT YOUR IDEAL READER WANTS TO SEE

Okay, okay. We all have our 'Dream Home', 'Wedding' and 'Oreo Cookie' boards. (Just me on that last one? 🙈)

But any boards that aren't relevant to your blog topic (or interesting to your readers) should remain secret. 

If you're a food blogger, pins about makeup and hair styles aren't going to be helpful to your ideal audience. You don't have to delete these boards! Just keep them secret for now and you can keep pinning to them for your own personal use.

Have a look at your current Pinterest board situation and ask yourself these questions:

  • Are there any boards that aren't relevant to your blog?
  • Are there any boards that could be merged or separated into multiple boards? 
  • Are there any topics you write about on your blog that aren't represented on your Pinterest account?
  • Are there any topics your ideal audience are interested in that you DON'T write about on your blog? Could you create a board for these?

That last point might seem contradictory but it makes sense. 

For example, I don't write about home decor on my blog, but my most popular Pinterest board is my 'Home Office Inspiration' board. This is because my ideal audience are female bloggers + entrepreneurs - most of whom have home offices!


6 | CREATE PINS FOR YOUR BLOG POSTS

I nearly forgot about this point but it's so important!

If you want to grow your blog traffic using Pinterest, you NEED to have Pinnable blog post graphics for each of your blog posts.

If you're not sure what a great Pinterest graphic should look like, take a look at my little infographic below:

You can use tools like Canva or Adobe Creative Cloud along with Haute Chocolate's stock photo library to create amazing blog post graphics that will get pinned like crazy!

Related: The Anatomy of a Great Pinterest Graphic


7 | PIN THESE TO GROUP BOARDS

Once you've created awesome blog post graphics for your content, you're going to want to pin them onto group boards.

Group boards are great because they usually will have more followers than you and when you pin to that board, you are exposing your blog to a whole new audience of potential readers and followers!

If you're part of some group boards already, make sure to pin your blog post content to them stat!

If you're not a part of any group boards just yet, here's a few ways to find the best ones to join:

  • Simply Google 'Pinterest group boards for [insert blog niche here]' and you could find some blog post round-ups and recommendations
  • Look through the Pinterest profiles of prominent bloggers in your niche - you will probably find that these bloggers will be a part of lots of group boards that are also relevant to you. (Side-note: If you're in the blogging, social media or business niche, you might want to have a little nosey at my account!)
  • Search for keywords on PinGroupie.com - though, I've found that recently this content is a little out of date
  • You can also search directly on Pinterest but Pinterest doesn't make it easy to know which boards are group boards and which ones aren't. 

7 | SET UP BOARDBOOSTER

Pinterest is such a powerful tool for increasing your blog traffic. When using it right, you can make Pinterest your number one source of traffic to your blog with such little effort. “How?” I hear you ask.

Well, my friend, there’s a little tool called BoardBooster – and it will rock your world.

Looping on BoardBooster

BoardBooster is a Pinterest scheduling software. Unlike Tailwind and Buffer, BoardBooster has the feature to ‘loop’ your Pins.

This means all the pins you’ve already saved to your boards don’t sit there gathering dust, instead, they gradually get repinned to your boards again. It’s great – you’re constantly pinning content without having to actually pin!

With BoardBooster, I have my boards looping over 70 pins a day. I literally get repins and likes in my sleep and always wake up to hundreds of notifications. It’s lazy but effective!

Once you’ve signed up for a BoardBooster account, Looping is the first feature you want to set up. Head to Pinning Tools > Looping to get started.

Click the ‘Add Boards’ button and select which of your boards you want to loop pins on. Choose the boards that have the most pins and that are the most relevant to your audience.

Here’s a behind the scenes look of my BoardBooster account:

Along with scheduling pins to post onto my Group Boards, BoardBooster ends up pinning nearly 150 pins for me per day

Because of this, my Pinterest account has grown from 40 to over 4,100 followers in the past year! Crazy!


8 | IMPLEMENT A STRATEGY

So, I want to express that I didn't just wake up one day and suddenly know all there is to know about Pinterest. (Duh!)

I took Melyssa Griffin's e-course Pinfinite Growth in May 2016 and it has done WONDERS for my blog traffic and business growth.

I took the time to learn a killer Pinterest strategy from an expert and that education has allowed me to write helpful posts like this as well as offer Pinterest strategy services to my clients!

Without implementing this Pinterest strategy, I wouldn't be able to say that I've achieved all of this: 

  • I've grown my Pinterest following from 45 unengaged followers to over 4,100 dedicated Pinners in my tribe!
  • Pinfinite Growth has played a huge part in helping me reach over 200,000 Pinterest users each month
  • I used to pin irregularly and whenever I remembered/could be bothered - now I can sit back and know that I am pinning over 130 pins per day without doing anything thanks to Melyssa's introduction to BoardBooster
  • Since enrolling in Pinfinite Growth, my repin/save rate has increased by over 2,180% - that's just crazy talk
  • Pinterest is now my #1 referrer of blog traffic bringing in over 50% of my readership
  • Before taking Pinfinite Growth, my monthly pageviews were hitting around the 1,500 to 2,000 mark. Now? My blog is getting just under 10,000 pageviews per month. That's a BIG difference for someone just starting their blog!

If you don't have a strategy for your Pinterest yet, shaaaaame on you!

Don't let your Pinterest gather dust - turn it into your blog's secret weapon! Enroll in Pinfinite Growth now!

P.S. You can also sign-up for Melyssa's webinar - 3 Essential Pinterest Strategies That Will Rapidly Grow Your Traffic + Email List (No Matter Which Niche You’re In!) 

In this webinar, you'll learn:

  • Why Pinterest is NOT a social media platform (and what that means for your strategy).
  • How to craft content that CONVERTS on Pinterest (so that you can effortlessly drive heaps of new visitors to your blog).
  • How Pinterest helped Melyssa grow to 300,000 monthly pageviews and 75,000 subscribers!

Phew! I hope you've learnt some ways to use Pinterest to promote your blog and increase your blog traffic.

What's the biggest thing you've learnt from this blog post and what are you going to do to up your Pinterest game now? Let me know in the comments, folks!


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11 Ways To Plan The Most Productive Week Ever

If you know me, you’ll know I’m a sucker for productivity and organisation tips. I love being time efficient (sounds lame but it’s true) and making the most of my day. 

I know fellow bloggers and entrepreneurs have some struggles here. I definitely did when I first started. I was always wondering how I should plan my workday to get the best results!

Do you ever find yourself asking these questions?

How do I increase productivity?
How can I spend more time on what’s actually important?
How do I stay focused at work?
Which tools and products will help me keep productive?

Well, you’re in the right place, pal! 

I’m here to give you a whole fifteen tips on how to plan out your most productive week EVER. You can also grab yourself a free blog post planner if you stick around 😉

11 Ways To Plan The Most Productive Week Ever | Struggling to keep motivated and stay focused? Need some productivity tips to plan your week? You've come to the right place, pal! These tips are perfect for bloggers, small business owners & creative entrepreneurs. Click through to read my 11 ways to plan your most productive week ever PLUS get access to my free blog post planner!

PLANNING

Set Weekly Goals

Start by setting your goals for the week.

This is something I’ve started doing fairly recently and the effects have been amazing. It’s been great for keeping focused when I have a million and one tasks and ideas I want to work on. I start each week by saying “okay, this week I’m focusing on X, Y & Z and I’m going to achieve A, B & C!” 

To set your weekly goals, just answer the following question: what do you want to achieve this week and how will you get there? 

Your goals could be as little as ‘tidy desk’ or ‘create new Asana board’ or as big as ‘reach 800 Instagram followers’ or ‘book 2 new clients’. 

Not sure if setting goals will be beneficial to you? Think again. Here are 5 reasons you need to be setting goals in your blog or business:

  • Accountability. By writing your goals down, you are holding yourself accountable to achieving them. It may sound silly, but believe me, it works. 
  • Gratification. When you reach a goal, you’ll feel amazing about it. Big goals, little goals - a goal is a challenge and every time you complete it, you’ll feel accomplished and it will make you super happy you set goals in the first place.
  • Motivation. That feeling of gratification won’t come out of nowhere. Nope. Goals will keep you motivated and on the right track to get to where you want to be.
  • Progress. When you have something to work towards, you will actually make great progress in your business. Goals also help you measure your progress - when you achieve one, you can set a larger one, and so on. 
  • Focus. Once you’ve set yourself some goals, you’ll feel super focused. You’ll know what you’re working towards in your blog or business, and you can stop flying from one idea to the next.

Related: The Ultimate Guide On How To Set Business Goals (includes FREE Goal Getter Goodies)

Action: Set weekly goals for your blog or business and write them down on a post-it note or create a new goal-card for the week to print and have on your desk.

Declutter Your Workspace

I don’t know about you, but I’m a huge neat-freak and I can’t work on a messy desk. A tidy desk is a tidy mind - that’s the saying, right?

Spend 20 minutes or so at the end of your week to declutter your workspace and get it ready for your epic productive week ahead!

I strongly recommend in investing in Marie Kondo’s The Life-Changing Magic of Tidying to find out how to best declutter and re-organise your workspace! I got this as a Christmas present a couple of years ago and it’s changed the way I think about everything when it comes to clearing out and organising my space. Definitely worth the read!

Action: Simple - have a tidy and declutter your space! Go go go!
11 Ways To Plan The Most Productive Week Ever | Struggling to keep motivated and stay focused? Need some productivity tips to plan your week? You've come to the right place, pal! These tips are perfect for bloggers, small business owners & creative entrepreneurs. Click through to read my 11 ways to plan your most productive week ever PLUS get access to my free blog post planner!

Batch Tasks

Say hello to my new BFF!

I remember the days when I didn’t batch tasks and I was ALL over the place. Spending 20 minutes on my Instagram each day, 30 minutes working on my blog every other day, and checking Facebook groups every 5 minutes for ways to interact with potential clients - it was exhausting, to say the least.

Batching tasks essentially means blocking out time to complete a certain group of tasks. You can do this every day (i.e. 20 minutes from 9:10am to 9:30am each day to check emails), weekly (i.e. scheduling all your social media content for the week on a Sunday) or monthly (i.e. create a new pillar blog post on the last Sunday of every month). 

This method improves productivity, keeps you focused, and it’s actually quite fun!

For more info on batching your tasks, have a read of these awesome guides:

Action: Write a list of all the tasks you do each and every week. Are there any you can group together? How long will each of these groups take? Now pick a day to do each of these tasks on and trial a weekly batching schedule for the next couple of weeks. You won’t regret it!

Prioritise Tasks

You need to keep your tasks prioritised so you know exactly what you need to do first and what can wait. If you don’t prioritise, it’s like the equivalent of trying to bake a cake with instructions in the wrong order. 

In order to have a productive week, plan out your tasks in time blocks (oh hi again, batching) and label each task/batch with a high, medium or low priority label. I like to use three different coloured highlighters to help me quickly see what needs to be done today and what can wait until tomorrow.

Action: List everything you need to get done this week and prioritise your tasks using my highlighter method!

Schedule In Advance

Save yourself time during the week and schedule all your social media posts, blog posts & emails in advance. 

I use the batch scheduling method to plan out and schedule all my Instagram posts and emails throughout the week. My Twitter and Facebook posts are already scheduled in and and loop around thanks to MeetEdgar and having BoardBooster means I never have to worry about my Pinterest being inactive again.

To plan and schedule my Instagram feed, I use Planoly. Planoly is an amazing visual planner and scheduling app that helps you visualise your feed, track your analytics, and monitor comments on your posts. 

Related: Why I Use Planoly To Plan My Instagram Feed

When it comes to scheduling emails to your mailing list, you can’t get better than ConvertKit. Not only can you schedule emails in advance, you can track subscribers with bespoke tags, create scheduled email sequences (I use this feature for my free email courses), custom design your email templates, and more!

Action: Pick a day of the week (either Sunday or Monday work best for me) to plan out and schedule an entire week’s worth of social media and email content. If you post to your blog more than twice a week, you might want to pick a day to schedule that in advance too!

Download My Free Blog Post Planner

Speaking of planning your blog, use my free blog post planner to brainstorm new blog post ideas for the week, check you’ve got all the right elements in place and maintain your old posts so your content is always up to date!

There is also a calendar aspect of my free planner so you can use this to organise when your posts will go live and check-in each week to see what you need to schedule for the upcoming week.

Action: Download the planner here!

Plan Your Week On Paper

Now you’ve set your goals, organised your workload into batch days, prioritised your tasks and scheduled everything in advance, you’re going to want to see an overview of your week. 

Use an IRL paper planner to plan out your week so you can get a good idea of what each day will look like. 

I recently purchased the Refresh Weekly Planner by J.Lynn Designery and I LOVE it. Each month has a monthly spready so you can plan big events/launch days/birthdays/etc and the weekly spread has space for AM/PM tasks AND to-do lists. Perfect!

 

I also love that the Saturday and Sunday spaces are the same size as every other weekend - great for the weekend hustlers among us!

There’s also a notes section at the end of the week, which is the perfect size for a little ‘weekly thanks’ - I like to say 3 things I’m thankful for that week to get me thinking positive for the next week to come.

I’ve been using this planner each week to plan the week ahead and it’s really increased my work productivity. I couldn’t have found a better weekly planner if I tried!

Action: Plan out your week in your weekly planner or invest in the Refresh Weekly Planner if you haven’t got a 2017 planner yet!

ACTIONING

Try the Pomodoro Technique

Okay, this is quite new to me but I’ve been recommending it to everyone since I got started with it. 

The Pomodoro Technique is a time-management method where you use a timer to block your tasks down to 25 minute intervals with 5 minute breaks in between each ‘pomodoro’.

Learn more about it here.

When I find myself starting to lose focus, I say to myself ‘okay, I’m going to get X done in the next 25 minutes’. I pop my Simple Pomodoro timer on for 25 minutes and focus on what needs to get done. 

After the timer is up, a nice little break reminder message pops up and I set the timer for a 5 minute break. I use this time to browse Facebook, scroll Instagram, reply to emails, etc. Then get back to the task at hand for another 25 minutes - and so on, and so forth!

I would recommend using this technique if you:

  • Tend to get lost down the rabbit hole of social media instead of doing work
  • Always take longer than expected to complete a simple task
  • Find yourself procrastinating more than working on what matters

Personally, I’ve found this technique to be the most helpful when I’m working with clients on their social media accounts. It’s so easy for me to get lost on Pinterest when I’m already on their for a client. This technique means I can say ‘this looks interesting, but I’ll save it for my 5 minute break!’

Action: Install a Pomodoro timer app (there’s a great one for Google Chrome here) or invest in a real Pomodoro timer and start implementing this technique! 
11 Ways To Plan The Most Productive Week Ever | Struggling to keep motivated and stay focused? Need some productivity tips to plan your week? You've come to the right place, pal! These tips are perfect for bloggers, small business owners & creative entrepreneurs. Click through to read my 11 ways to plan your most productive week ever PLUS get access to my free blog post planner!

Track Your Tasks in Asana

Asana is my new productivity BFF. I tried a couple of online task trackers before; Wunderlist, HelloFocus, Trello, etc. But nothing stuck until Asana.

I LOVE the calendar aspect of Asana so you can see what’s coming up and drag and drop tasks to another day if necessary. Also, Asana have recently introduced a boards feature, which is great for tracking a repetitive workflow (i.e creating a new blog post or onboarding a new client). 

I definitely recommend using Asana to pop in what you need to get done each week to help you visualise your workflow. If you want to learn more about the benefits of using Asana, take a look at this great blog post from Lauren Hooker at Elle & Company.

Action: Sign-up to Asana and start plotting in your tasks for the week with deadlines and notes. You can even delegate tasks to others if you have a team! 

Spend Less Time In Your Inbox

This one is probably not for everyone and will definitely depend on the way you work personally.

I find that the less time I spend in my inbox, the better. I schedule certain times of day to check my inbox and try to stay out of it for the rest of the day. Otherwise, I find myself replying to emails here and there all day - something that disjoints my day and limits my productivity. 

Action: Pick 3 times of day to check your inbox. Set timers to remind you and keep that tab closed for the rest of the day!

Write Down Your Tasks The Night Before

This 5 minute job will help you save so much time the next morning. When you’re done for the day with your blog or business, take a moment to write down what you need to do the next day.

Maybe it will include things you didn’t have the time to accomplish today or even things you forgot about. Don’t forget to prioritise this list too so you know exactly what you have to focus on when you get to your workspace in the morning.

Action: At the end of your workday, bullet point 3 to 5 things you need to get done tomorrow. Highlight the most important tasks and leave your work behind - you’re done for the day!

How do you plan your week?

I really hope these tips helped you to plan your most productive week! 

Do you have any personal tips or productivity hacks that help you plan your week?

Tell us in the comments - let's geek out over productivity tips!

Download your FREE Blog Post Planner here!

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