say ‘goodbye’ to uncomfy marketing tactics and ‘hello’ to a human-centric approach
self-employment isn’t a walk in the park
Whether you run an online business, stream full-time on Twitch, create content, or freelance on the side, you didn’t become self-employed because you just loooooove sales & marketing and you thought imposter syndrome would look great on you. 😅
Despite the ‘7-figure entrepreneur’ narrative that circulates online, being self-employed doesn’t have to mean that you are working from a beach in Bali or taking baths in $100 bills.
Being self-employed can simply mean your day-to-day life is just a little bit easier than if you worked for someone else.
By primarily working online, you can impact more people with your skills, your talents, and your story. And you can build the community you always wished you’d had for yourself.
But you also need to—oh, I don’t know—pay the rent on time. *panic intensifies*
newsflash: you don’t need to be rolling in the $$$ to be successful on your own terms
Hey! I’m Zoe (she/they).
I’ve been running my online business since 2016 and streaming on Twitch since 2019—and it’s been a wild ride.
See, since starting my business & stream, I’ve felt incredible pressure to always be doing MORE.
Show up on social media more.
Create more content.
Be more niche.
Charge more money.
Stream for more hours.
Share more ‘hot takes’.
Be more vulnerable.
7 years later and I’m officially exhausted by this discourse.
Oh hey, it’s me again!
As an Autistic and ADHD person with social anxiety, I’ve always struggled with feeling like I couldn’t ‘keep up’ with my peers.
I didn't want to write weekly blogs, share daily TikToks, host regular webinars — don’t even get me started about how I’m always behind on my bookkeeping. 😅
It’s taken me a long time to realise that not every piece of self-employment advice is for me.
I don’t need to be making $100k months from my online business.
I don’t need to be taking marketing advice from peers making $100k months with manipulative sales tactics.
I don’t need to be sharing daily TikToks to grow my Twitch channel.
I don’t need to be growing anything all if I don’t want to.
And a lot of the things we are told we ‘should’ be doing are part of lengthy sales processes to get us to buy something from the person telling us that we ‘aren’t doing enough’ in the first place. 💁🏻
& I blame (surprise surprise) ✨society✨
Manipulative selling, false scarcity, copy that pushes psychological triggers, complete disregard for accessibility & inclusivity over making money, hustle culture—ugh. And there’s so much more to add to this list.
At the end of the day, the strategies that rule over the realms of online business & content creation were created to suit the able-bodied, neurotypical, straight, cisgender white men who are happy to play their part in the patriarchal, capitalistic, & colonialist society we live in.
It only makes sense that the solutions these industries are offering won’t work for everyone, especially those of us from underrepresented groups.
I want to help contribute towards building an inclusive online landscape, one relationship at a time.
Starting with you. 💛
You are magical at what you do (whether it’s serving your clients, creating content, or building digital products) and you more than deserve to be reaching your income goals without:
spending energy you don’t have to only get burned out.
sacrificing your values & beliefs.
hustling your way to burnout.
feeling left behind because you need to focus on running your thing your way.
I want to help you make a comfortable income from inside your comfort zone.
My business & stream have always thrived through relationships
When I started focusing on creating meaningful connections—instead of trying to keep up with industry expectations—I started to feel more at home in my own brand.
When I started a client referral program, my bookings soared after months of struggling to get leads.
When I started to connect & collaborate with other streamers in the community, I became a Twitch affiliate in a matter of weeks.
When I launched my first digital product, I created an affiliate program and 53% of my sales in the first launch came from affiliates.
When I focused on making meaningful connections & clever collaborations, I would get more and more referrals to my products & services.
These People-Led Marketing strategies are what I’ve enjoyed the most, and what have brought me the best results.
People-Led Marketing is all about harnessing the power of connections to increase the efficacy of your sales & marketing efforts.
It’s about increasing your income by ditching manipulative tactics and doubling down on what feels good to you.
It’s about relying on relationships instead of the algorithm.
And at its core, it’s about considering people most marginalised by society first - instead of as an afterthought.
And I want the same thing for you. 💛
It’s time to harness your connections, so you can spend more time doing what you do best!
Want done-for-you implementation?
You can book me for a 4-hour time chunk to work on something super specific for your business or brand. Whether it’s setting up your affiliate program software or writing copy for your next promotion. I’m here to help!
Learn People-Led Marketing
Learn about my approach to marketing that doesn’t leave you drained & burnt out (and doesn’t rely on social media algorithms to get you sales & bookings). Take my 5-day email course to learn more! No payment required!
Grow your digital product sales
Learn how to turn your (already happy) customers into your new #1 source of leads for your digital product with an affiliate program of your own in my Start Your Affiliate Program Guide. No payment required!
