say āgoodbyeā to energy-draining marketing tactics and āhelloā to systems that work while you focus on what matters most
self-employment isnāt a walk in the park
Whether you have your own online business, stream full-time on Twitch, create content, or freelance on the side, you didnāt become self-employed because you just loooooove sales & marketing and you thought imposter syndrome would look great on you. š
Despite the ā7-figure entrepreneurā narrative that circulates online, being self-employed doesnāt have to mean that you are working from a beach in Bali or taking baths in $100 bills.
Being self-employed can simply mean your day-to-day life is just a little bit easier than if you worked for someone else.
By primarily working online, you can impact more people with your skills, your talents, and your story. And you can build the community you always wished youād had for yourself.
But you also need toāoh, I donāt knowāpay the rent on time. *panic intensifies*
newsflash: you donāt need to be rolling in the $$$ to be successful on your own terms
Hey! Iām Zoe (she/they).
Iāve been running my online business since 2016 and streaming on Twitch since 2019āand itās been a wild ride.
See, since starting my business & stream, Iāve felt incredible pressure to always be doing MORE.
Show up on social media more.
Create more content.
Be more niche.
Charge more money.
Stream for more hours.
Share more āhot takesā.
Be more vulnerable.
8 years later and Iām officially exhausted by this discourse, and Iāve learnt that the best growth happens behind-the-scenes, through systems that work with your energy levels.
Oh hey, itās me again!
As an Autistic and ADHD person, Iāve always struggled with feeling like I couldnāt ākeep upā with my peers.
I didn't want to write weekly blogs, share daily TikToks, host regular webinars ā donāt even get me started about how Iām always behind on my bookkeeping. š
Itās taken me a long time to realise that not every piece of business advice is for me.
I donāt need to be making $100k months from my online business.
I donāt need to be taking marketing advice from peers making $100k months with manipulative sales tactics.
I donāt need to be sharing daily TikToks to grow my Twitch channel.
I donāt need to be growing anything at all if I donāt want to.
What I do need are sustainable systems that work quietly in the background for those days when I just need to restāaffiliate programs that generate steady income, email automations that nurture without constant content creation, and backend operations that scale without adding stress.
Plus, a lot of the things we are told we āshouldā be doing are part of lengthy sales processes to get us to buy something from the person telling us that we āarenāt doing enoughā in the first place. šš»
& I blame (surprise surprise) āØsocietyāØ
Manipulative selling, false scarcity, copy that pushes psychological triggers, complete disregard for accessibility & inclusivity over making money, hustle cultureāugh. And thereās so much more to add to this list.
At the end of the day, the strategies that rule over the realms of online business & content creation were created to suit the able-bodied, neurotypical, straight, cisgender white men who are happy to play their part in the patriarchal, capitalistic, & colonialist society we live in.
It only makes sense that the solutions these industries are offering wonāt work for everyone, especially those of us from underrepresented groups.
I want to help contribute towards building an inclusive online landscape, one sustainable system at a time.
Starting with you. š
You are magical at what you do (whether itās serving your clients, creating content, or building digital products) and you more than deserve to be reaching your income goals without:
spending energy you donāt have to only get burned out
sacrificing your values & beliefs
hustling your way to burnout
feeling left behind because you need to focus on running your thing your way
I want to help you make a comfortable income from inside your comfort zone.
My business & stream have always thrived through relationships
When I started focusing on creating meaningful connectionsāinstead of trying to keep up with industry expectationsāI started to feel more at home in my own brand.
When I started a client referral system, my bookings soared after months of struggling to get leads.
When I started to connect & collaborate with other streamers in the community, I became a Twitch affiliate in a matter of weeks.
When I launched my first digital product, I built an affiliate program and 53% of my sales in the first launch came from affiliates.
When I focused on making meaningful connections in a way that didnāt drain my energy, I would get more and more referrals to my products & services.
These are the systems that Iāve enjoyed the most, and that have brought me the best results.
Itās all about building systems that harness the power of connections to grow your business without burning you out.
Itās about increasing your income by creating systems that work around your energy levelsānot against them.
Itās about building once and benefiting repeatedly, instead of constantly chasing the next marketing trend.
And I want the same thing for you. š
Itās time to harness your connections, so you can spend more time doing what you do best!
Learn People-Led Marketing 101
Learn about my approach to marketing that doesnāt leave you drained & burnt out (and doesnāt rely on social media algorithms to get you sales & bookings). Take my 5-day email course to learn more! No payment required!
Grow your digital product sales
Learn how to turn your (already happy) customers into your new #1 source of leads for your digital product with an affiliate program of your own in my Start Your Affiliate Program Guide. No payment required!