5 Rookie Influencer Marketing Mistakes To Avoid

5 Rookie Influencer Marketing Mistakes To Avoid

I have encountered influencer marketing from all angles. I have been on the side of the brand (from very large to very small) working with influencers to promote their products. I have witnessed many a Facebook group post in blogging communities asking for help and advice regarding sponsored opportunities. And I have been approached as an influencer to talk about certain things on my blog.

Though I have had many experiences in influencer marketing, I have noticed that brands and business owners are making the same 5 rookie mistakes over and over again.

We've talked about who influencers are and how they can help your biz - now it's time to talk about what NOT to do! 

Keep reading to get ahead of the game, stand out from the crowd, and wow the influencers you work with! 🙌

Forget The Algorithm: How To Use Instagram To Make Meaningful Connections

Forget The Algorithm: How To Use Instagram To Make Meaningful Connections

Instagram. Oh, Instagram. We've had a bit of a love/hate relationship over the years, but I've started to bring it back to love again. Let me show you how...

Instagram can be a time-sucking black hole of comparison, procrastination, and structured reality. With themes, flat lays, and almost-too-perfect-to-be-real holiday snaps, it’s hard to take a step back and asses the actual benefits of Instagram as a platform for your blog or business.

It’s hard to keep up with - I think we can ALL agree to that 💁🏻 I used to spend more time trying to figure out strategies and understanding the algorithm changes than I did actually posting new content.

"Should I switch to a business account? How many hashtags should I use? Why did this photo I took 30 minutes editing get 40 likes but this spontaneous selfie get 120 likes? What is life?"

These are all questions that I’d not only ask myself, but questions that members of my community would ask me on a regular basis. As a social media strategist at the time, it took a lot of guts to say “I honestly don’t know.”

I can only teach what has worked for me but I don’t work at Instagram or Facebook. I can’t tell you exactly what the algorithm favours; I don’t know for sure if being a business account is the best move; I sure as heck can’t tell you if ‘shadowbanning’ is real or not 😂

I can tell you one thing though and that is: Instagram is exactly what you make of it.

If you want to be surrounded by perfectly curated feeds, do it. If you want to push through all the changes and use Instagram as your primary sales platform, then do it. If you want to use Instagram to make meaningful connections and grow a community, You 👏 Can 👏 Do 👏 It!

I’m going to walk you through how I shifted my focus away from the aesthetic and vanity metrics of Instagram, and towards a focus on building a community and making connections.

Keep reading to learn more!

How To Create An Influencer Marketing Strategy For Your Online Business

How To Create An Influencer Marketing Strategy For Your Online Business

Influencer marketing (or ‘strategic word of mouth’ as I like to call it) has grown and grown and grown over the past few years - the stats don’t lie. However, I still think there’s a huge chunk of small and online business owners that aren’t utilising this strategy - or ANY outreach-focused strategy for that matter.

If you’ve clicked on this post, you’re probably *thinking* about creating an influencer marketing strategy for your business this year. Or maybe you’re wondering what ‘influencer marketing’ is all about, or why you should even bother adding it to your to-do list that’s already as long as your frickin’ arm.

I’m not about to tell you that outreach is an essential step on the path of growing your business. I’m all about influencer marketing, affiliate marketing, and guest posting, but I’m also about honesty and sometimes this isn’t the best fit strategy for everyone.

That said, if you’re here and reading this post, you may find a way of tweaking and tailoring my information to create a customised influencer marketing strategy that works for you!

Keep reading to learn:

  • 🤔 What I mean by ‘influencer marketing’
  • 💎 Why an influencer marketing strategy could be a game-changer for your business
  • 📝 How to create an actionable strategy for the next 6 months
  • 💌 The resources you need to help you get started and stop procrastinating!

Plus, if you scroll to the end, you can get FREE access to my 30 minute workshop; Influencer 101!

Five Must-Join Facebook Groups for Bloggers

Five Must-Join Facebook Groups for Bloggers

t goes unsaid that time spent creating content for your blog is pointless unless you really spend time putting it out into the world.

But that's easier said than done, right?

We all want eyes on our blogs and comments on our content but we also want to cultivate our communities, feel support from fellow bloggers, and, ultimate, make a little bit of money.

There are only so many tweets and Instagram posts you can post to push your blog post until you feel SO done with blog post promo. However, there's another way - and probably a more effective way - to grow your blog quickly.

You can find hundreds of Facebook groups filled with likeminded bloggers! If you're not a part of any blogger groups on Facebook, you're seriously missing out!

In this blog post, I'll show you my five favourite Facebook groups to help you increase your pageviews and grow buzz around your blog. Don't forget to scroll to the end to grab my ultimate list of Facebook groups for free!