Forget The Algorithm: How To Use Instagram To Make Meaningful Connections

Forget The Algorithm: How To Use Instagram To Make Meaningful Connections

Instagram. Oh, Instagram. We've had a bit of a love/hate relationship over the years, but I've started to bring it back to love again. Let me show you how...

Instagram can be a time-sucking black hole of comparison, procrastination, and structured reality. With themes, flat lays, and almost-too-perfect-to-be-real holiday snaps, it’s hard to take a step back and asses the actual benefits of Instagram as a platform for your blog or business.

It’s hard to keep up with - I think we can ALL agree to that 💁🏻 I used to spend more time trying to figure out strategies and understanding the algorithm changes than I did actually posting new content.

"Should I switch to a business account? How many hashtags should I use? Why did this photo I took 30 minutes editing get 40 likes but this spontaneous selfie get 120 likes? What is life?"

These are all questions that I’d not only ask myself, but questions that members of my community would ask me on a regular basis. As a social media strategist at the time, it took a lot of guts to say “I honestly don’t know.”

I can only teach what has worked for me but I don’t work at Instagram or Facebook. I can’t tell you exactly what the algorithm favours; I don’t know for sure if being a business account is the best move; I sure as heck can’t tell you if ‘shadowbanning’ is real or not 😂

I can tell you one thing though and that is: Instagram is exactly what you make of it.

If you want to be surrounded by perfectly curated feeds, do it. If you want to push through all the changes and use Instagram as your primary sales platform, then do it. If you want to use Instagram to make meaningful connections and grow a community, You 👏 Can 👏 Do 👏 It!

I’m going to walk you through how I shifted my focus away from the aesthetic and vanity metrics of Instagram, and towards a focus on building a community and making connections.

Keep reading to learn more!

How To Create An Influencer Marketing Strategy For Your Online Business

How To Create An Influencer Marketing Strategy For Your Online Business

Influencer marketing (or ‘strategic word of mouth’ as I like to call it) has grown and grown and grown over the past few years - the stats don’t lie. However, I still think there’s a huge chunk of small and online business owners that aren’t utilising this strategy - or ANY outreach-focused strategy for that matter.

If you’ve clicked on this post, you’re probably *thinking* about creating an influencer marketing strategy for your business this year. Or maybe you’re wondering what ‘influencer marketing’ is all about, or why you should even bother adding it to your to-do list that’s already as long as your frickin’ arm.

I’m not about to tell you that outreach is an essential step on the path of growing your business. I’m all about influencer marketing, affiliate marketing, and guest posting, but I’m also about honesty and sometimes this isn’t the best fit strategy for everyone.

That said, if you’re here and reading this post, you may find a way of tweaking and tailoring my information to create a customised influencer marketing strategy that works for you!

Keep reading to learn:

  • 🤔 What I mean by ‘influencer marketing’
  • 💎 Why an influencer marketing strategy could be a game-changer for your business
  • 📝 How to create an actionable strategy for the next 6 months
  • 💌 The resources you need to help you get started and stop procrastinating!

Plus, if you scroll to the end, you can get FREE access to my 30 minute workshop; Influencer 101!

6 Reliable Ways To Build A Successful Email List

6 Reliable Ways To Build A Successful Email List

Imagine a room with 71 people in. It’s not a huge room so it feels pretty busy and guess what? They’re all here to listen to you. You’re going to stand up on a stage and talk to these 71 people about what you know. You’re going to give tips, provide guidance, maybe do a little bit of promo here and there - but mostly, you’re going to try and engage with them. You want them to ask questions, follow your leads, and connect with you on a personal level.

Scary, huh?

Now, imagine fast-forwarding a year and speaking in front of 2,654 people. That’s a big jump in numbers right? That’s the difference between a wedding toast and a TED talk.

Lucky for you, these people aren’t sitting in an auditorium waiting to hear you speak (or squeak as I would)! These 2,654 people are waiting patiently on your email list for you to provide value and engage with them.

So, how do you go from 40 to 2,600+ email subscribers in one year? I’m going to tell you exactly how I did it!

Keep reading to learn:

  • 💌 Why having an email list is so important
  • ⚒ How switching my email marketing software kick-started my growth
  • 📈 My 6 surefire ways to build your email list from scratch

How To Validate and Pre-Sell Your First Digital Product

How To Validate and Pre-Sell Your First Digital Product

When I first started my business, I was NOT prepared for what was to come. I knew I wanted to provide a service but I didn’t realise I would be stepping into a world of online courses, digital products, sales funnels, and launches.

I launched my first e-course to ZERO pre-orders or sales after 2 months of working my little socks off. Not only that but I was extremely burnt out throughout the whole course creation and launch process. I hated creating a course AND doing 101 things to market it at the same time. I’m sure I’m not the only one! 💁🏻

After watching an inspiring webinar (which are as rare as unicorns 🦄), I pulled together a strategy for my upcoming digital product launches. Using this strategy, I saved myself a lot of time and stress - not to mention that I made over $1,500 in sales without a single sales page in sight!

Keep reading to learn more about:

  • 🙈 what went wrong with my first course launch
  • 🔧 my strategy to validate + pre-sell your first digital product
  • 💰 the results of using this strategy for two product launches
  • 💎 ways you can tweak this process to fit your business