When I started my business, I had one problem – and it was a doozy:
“how do I find and book clients?!”
If you’re a service based business owner, I’d bet my Harry Potter books you’ve been there too (and I frickin’ love those books).
There are 101 ways to find and book clients; Instagram, webinars, Pinterest, Facebook groups, podcasts, cold pitches. You feel like you should be doing all of these so you keep adding to your ever growing to-do list -but this only leaves you feeling drained and deflated 🙈
You can keep pushing with all of these platforms but, in reality, the most powerful marketing tool you can harness is word of mouth.
Here are some stats for ya:
80% of buyers agree that word-of-mouth referrals from people they’re familiar with build trust with businesses (source)
86% of loyal customers engage with brands by referring new customers (source)
88% of consumers placed the highest level of trust in word-of-mouth recommendations of from people they know (source)
You’re not a product creator so an affiliate program is out of the question. So, how do you harness the power of word of mouth to book your services?
✨ You can create a client referral circle ✨
A client referral circle is a group of people who recommend you and your services to potential clients. They send people your way and you reward them with a commission if that lead books! Nifty, eh?
When I created my own client referral circle, my revenue from services increased dramatically:
2016/2017 - The first year of my business, I earned about £7,000 from services
2017/2018 - In my second year, it increased a little to £9,300. It was toward the end of this year that I really started to focus on my client referral circle!
But in 2018/2019, I earned £22,300 from services 😱 That’s a 139% increase! And, here’s the doozy, nearly all of those clients came from recommendations and I didn’t have a services page live on my website throughout the whole year.
want to learn how to create your own referral circle?
I’m in the process of creating a Client Referral Toolkit which will be everything you need to start your own referral circle in a box!
This Toolkit will include a roadmap to creating your program, email templates, trainings on how to find people to invite, collaboration ideas to increase referrals, and more! 😍
If you’re interested in learning more about this Toolkit, sign up to the VIP list below to get a special offer when its ready to pre-order!