You put your blood, sweat, and tears into creating an incredible digital product but it’s not making the sales that all those online experts said it would make. You know it has the potential to sell but it’s just sat there - gathering dust - and you feel like you’re leaving SO much money on the table.
Creating an affiliate program could be the answer to your product sale woes, but you’re not sure where to start or who to reach out to, and your path to sales is feeling less like a straight line and more like a… ‘Jeremy Bearimy’ 👇
at the moment, you know you:
Want to start + grow an affiliate program, but you feel overwhelmed by all the moving pieces - what do you do first, and when?
Have a fantastic digital product, but you're not seeing consistent sales - despite all your marketing efforts!
Are too busy with client work to sell your products. You need a system that sells FOR you while you buckle down with client projects.
Want to reach a bigger audience! You love the community you've cultivated, but your sales are growing stagnant. Where are all your new customers?
if you could wave a magic wand, you’d…
Have a thriving team of influential affiliates that are selling your product FOR you - no more hours and hours spent on Instagram; your affiliates are doing all the selling!
Have your brand in front of as many people as possible - you want to get more eyeballs on your product so you can reach your target market and hit those income goals!
Build a scaleable + sustainable business that doesn’t cause burn out every few months - you want to be able to take a week off without worrying about sales stats
Essentially, you’d go from this:
introducing the affiliate program toolkit
Everything you need to start + grow an affiliate program - in a box.
want a sneak peek of the toolkit?
“The Affiliate Toolkit gave me the exact information I needed to begin building a proper affiliate program.
Prior to the program, I didn't know how to support my affiliates or even find new ones! Affiliate Toolkit opened my eyes -- I now have all the resources I need to thrive.”
- Rae Targos, Dubsado Specialist at Productive Co.
"If you're looking for an affiliate expert, Zoe is the go-to!
Even if you already have an affiliate program like us, you'll still benefit from hiring Zoe and trust that she'll be able to see the areas to make improvements."
- Kathie of BluChic
what’s in the toolkit?
step-by-step strategy workbook
There's nothing harder than starting a strategy in a blank document. I've not only created a template strategy document for you but I'll walk you through it step-by-step. From setting your goals to choosing your affiliate software, I'll help you get everything outlined before you get started.
affiliate tech support
"What affiliate software should I use?" is the number one question I get asked as an affiliate program manager. I'll help you find the best affiliate tech for your needs as well as giving bonus support for selected software!
affiliate promotional packet
Before your affiliates can start promoting, they need assets + advice to get your product out there! I'll show you how to create a promotional pack for affiliates including a welcome sequence, creative content ideas, email + social media swipe copy, and promo graphics. I’ve even created templates for you!
affiliate outreach tutorials
At this stage, you'll be ready to start getting affiliates on your team! I'll show you how to find affiliates on social media and personally invite them into your program. I’ll also provide you with a management spreadsheet and workflows to help you streamline and systematise your outreach!
Once you’ve implemented all of this, you’ll…
Have a brand new affiliate program started and growing by the day
Feel reassured that you're no longer leaving money on the table!
Be better connected, with influencers joining your program
Have an increased passive income from your digital products!
“I have already saved time using the toolkit.
I can easily procrastinate on a task but the templates (Airtable and Asana particularly) prevented this from happening. I have only recently launched my Pinterest course, so in February will be working on my affiliate program and expect to see some great results after using Zoe’s Toolkit”
- Eve of Eve Tokens
“Before working through Zoe’s Toolkit I already had an affiliate program, but I was mostly just letting it run on its own; aside from providing affiliates with swipe copy and graphics.
There’s more to it than that, and I have lots of ideas on how to not only grow my program but also empower my affiliates to be able to generate more sales so they can earn more!”
- Kory of Coded Creative
what does this look like?
Here’s a list of everything included in the price of the Affiliate Program Toolkit:
Step-by-step strategy workbook - this workbook is the most important part of the toolkit. It will walk you through how to set goals for your program, how to decide on your commission rate, what tech to use, how to research influencers, how to grow your affiliate team, and SO much more!
Affiliate strategy template - take everything you learnt in the workbook and put it into one templated Google Doc for you and your team to refer back to!
Keep track of your outreach - you’ll get an Affiliate Management Spreadsheet template to manage your affiliate team when it starts to grow!
Stay organised + systematised - I’ll show you the exact workflows I use for myself and clients including affiliate outreach, affiliate audits, and JV webinars - just copy + paste them into your chosen project management tool!
Done-for-you promo pack - get affiliates sharing your product with a customised promotional pack. In this templated folder, you’ll find a Welcome Guide, Creative Content Ideas, and Affiliate FAQs.
Find the perfect affiliates for your program - I’ve recorded trainings on how to find affiliates on Instagram, Pinterest, iTunes, and Google so you can pitch your program to the best fit influencers!
Private Facebook group - I’m super excited about hosting a community of fellow affiliate program managers! The Facebook group is where you’ll be able to ask me questions and get advice from other Toolkit users!
Your questions answered! - I’ve designed the toolkit to be as easy as possible, but when you first get started, you might have some questions. I post weekly Q&A threads in the group and share video recordings of my answers! No need to show up to anything live to get your response and you can refer back to it at any time!
"I'm going into a new summit and a huge launch...and I can't even TELL you how organized I feel!!
You helped to get everything organized and crystal clear with my affiliates going forward. It's definitely a huge chunk on my list that I don't need to start from scratch on!!! THANK YOU!!!!"
- Terra of Uncork Your Dork
this was built for you if...
- You are a digital product creator, virtual assistant, digital marketing agency, or SaaS who wants to start and grow your affiliate program.
- You have a digital product that is gathering dust but you know - deep down - you could be making more from it. You know it works, you need to get more eyeballs on it
- You need a done-for-you solution for starting your own affiliate program. You don't have the time to spend figuring it out on your own - you need the parts that you can put together yourself. Sorta like if IKEA sold affiliate programs (without the complicated instructions)!
- You know having affiliates is the right path for you to increasing your income but you need a step-by-step guide to get started on the right foot.
this isn't for you if...
- You've just started creating your product. You don't want to be adding anything else to your plate! Don't worry - this toolkit isn't going anywhere. Just bookmark me and come back when you're ready!
- You haven't validated your product yet. You need to make a few sales before you start getting affiliates involved. The more social proof you have for affiliates to leverage, the better!
- You expect this to work overnight. Affiliates are a great way to grow your product income, but it's not entirely passive - and it's not instant. It takes work to start your program, but you can expand it at a rate that's manageable to you.
- You don't have time to implement a strategy of your own. If this sounds like you, drop me an email to learn more about my 1:1 services.
here’s a good ol’ before + after:
once you’ve become an affiliate wizard:
Affiliates are selling your products FOR you. No more late nights planning the 'gram!
Your product is selling SO well that you want to create another one!
You feel reassured that you're doing the RIGHT thing. No more wasting months (or even years!) trying to figure this out alone
You spend less time on client projects and more time travelling, spending time with family, whatever you want. YOU get to decide!
BEFORE YOU OPEN THE TOOLKIT:
You feel guilty that you're working so much with clients instead of promoting your own business
You have a digital product gathering dust - despite the stress and work you put into it in the first place
You're frustrated that this whole "passive income" thing is taking way longer than all those experts told you
You wish you had more time to spend on your business, but you're saying "yes" to every client that comes your way
who's the gal behind this?
Hey, pal! I'm Zoe - lovely to virtually meet you! 👋 I help digital product creators increase their passive income and scale their business through affiliate programs. But, why should you listen to me?
I have 4+ years of experience in influencer marketing. I'll teach you how to find, approach, and connect with influencers to create meaningful relationships that last.
I've been starting and managing clients' affiliate programs for over two years. From makeup brands to memberships, I've done all the trial and error, so you don't have to.
I grew a client’s affiliate program from 60 to 600 people in less than a year, and I'll teach you how to do the same.
I have a 5-figure affiliate launch under my belt. I helped a client make over $50k in 5 days from an affiliate program. Will you be the next success story?
"Legitmately, Zoe runs the affiliate side of my business.
She tells me what I need to do or what she needs. And I trust her to run that ship."
- Jordan of Systems Saved Me
“Zoe is so savvy and smart with all of the affiliate tech, systems, and best practices.
If you’re worried you can't handle affiliate marketing, and know you’re holding yourself back as a result, Zoe will swoop in and solve all of that for you!”
- Jamie of The Jamie Jensen
you got questions? I’ve got answers
Does the Toolkit include access to affiliate software? Nope! We'll talk about the best tools to use to start your program, but I can't give you free access to any software.
Do you teach me how to set up the affiliate tech? Affiliate software is on such a case-by-case basis that it doesn’t make sense to offer trainings for specific platforms. I do teach you how to decide on the best tool for your needs and I can help you with specific software (listed below) but there aren’t any tech trainings included in the Toolkit.
For what affiliate software do you offer bonus support? I don't have access to every tool out there, but I can give you tips and tutorials for ThriveCart, Tapfiliate, SamCart, Gumroad, Teachable, and Podia!
Can I purchase access to the Toolkit for my team? Of course! If you have a team member you’d like to provide access to, just drop me an email and I’ll happily add one extra team member to the Toolkit per Toolkit purchase.
What if I already have an affiliate program? If you have a program that isn’t performing, the Toolkit may be exactly the thing you need to make it profitable! As well as advice on setting up and launching your program, I teach strategies on how to build and manage an affiliate program (that you may not have considered)! A handful of Toolkitters already had programs that needed refreshing, including Kory who said that after going through the Toolkit she had “lots of ideas on how to not only grow my program but also empower my affiliates to be able to generate more sales so they can earn more!” However, if you have an affiliate program that you’re happy with, you probably don’t need to invest in the Affiliate Program Toolkit.
What format is the Toolkit delivered? It's a mix of downloadable PDFs, video trainings, and shared Google Docs.
Does the Toolkit include email + social swipe copy templates? I’ve got a welcome guide, creative content ideas, and affiliate FAQ templates for you to use and I have a templated document to help you get started with swipe copy BUT I haven’t created email or social swipe copy for you. Why? Because this is something that is so personal to your product and your tone of voice. I’m not a copywriter so, unless I knew your business really well, I wouldn’t feel confident writing copy to help affiliates sell your product.That said, I do teach you how to create swipe copy quickly and easily!
Does the Toolkit include an Affiliate Agreement or Contract? I’m not a lawyer of ANY kind so the Toolkit doesn't include a pre-written agreement, no but I do teach you what your agreement should include. I also strongly recommend investing in The Contract Shop’s Affiliate Agreement over here.
What platforms will your outreach tutorials cover? I'll teach you how to find potential affiliates on Instagram, Pinterest, iTunes, and Google.
What about being an affiliate for someone else's program? Unfortunately, I don't cover this in my toolkit! If you want to learn more about that, I recommend looking at Michelle's course; Making Sense of Affiliate Marketing.
I don't have a digital product yet - is this a good fit for me? Sadly not! Your first affiliate program will only work if your affiliates have a product to sell.
I only sell services at the moment. Will an affiliate program work for me? You can still create an affiliate program of sorts with a client referral scheme. I don't teach you how to do this in my toolkit, but you can read a guest post I wrote about it over here.
Will the Toolkit work with a physical product based business? The Affiliate Program Toolkit was created for digital product sellers and, therefore, it isn't tailored towards physical products. That said, the strategies and trainings are definitely applicable to a physical product based business. If you’re not sure, it’s best to drop me an email at firstname.lastname@example.org and we can discuss if it is best fit for you.
I don’t see my question answered here! I’m sorry I haven’t answered your question! Just email me your question at email@example.com with the subject ‘Affiliate Program Toolkit’ and I’ll make sure to get back to you asap.